The Candy Room: A Store Delicious Enough to Eat
Article by Steph, filed under Offices & Commercial in the Architecture category.

Some candy shops are so colorful and chaotic, you’re not sure where to look. That kind of wild Willy Wonka-esque environment can certainly be fun, but sometimes, simplicity is what it takes to make the truly important element stand out: the candy itself. RED Design Group gets sketchy with a black-and-white store for Candy Room in Melbourne, Australia.

Sweet Enough, a wholesale importer of sugar-free candy products, wanted to break into the retail market with a store that would be “a destination and an experience.” RED Design Group captured a childlike spirit with hand-drawn details like a kitchen, stools and books on stark white surfaces.

“Being strongly influenced by the idea of designing a playful, simple and somewhat illusional space for the Candy Room, the exaggeration of a ‘room’ idea was formulated,” say the designers. “The application was to use line artwork on white space to represent a room.”

They extended the same theme to the store’s branding and packaging, with labels and signage casually hand-written. Walking into the store, visitors are immediately greeted by the bright coloring of the canned packaging, eyes drawn to lollipops, chocolate bars, caramels and much more.

submit to reddit
Architecture Art Design Global Technology Archives Categories Galleries
See more in Architecture or Offices & Commercial: