Archived Articles: Guerilla Ads & Marketing
Guerrilla marketing has become all the rage these days but it is nothing new - it is simply a twist on delivering a message, communicating a concept and selling something in a way that engages an audience. The best part about good guerrilla advertisements and clever guerrilla marketing campaigns is that people know that there is a commercial interest but still approve of the installation or innovation - even despite its corporate nature.
Real-Time Billboard: Sign Points at Actual Planes Flying By
The ability to track planes in mid-flight has produced many apps and websites for following jets through friendly skies, but this ad campaign applies this same ...
Hello Good Buy: Black Friday Outside The Box
Black Friday, the busiest shopping day of the year, marks the unofficial start of the annual Christmas shopping season in a big, bad, bargain-hunting way!
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Crazy Cakes: 30-Foot Tentacle Leads to Edible Kraken
The thirty-foot tentacle that appeared to have washed up on the beach in Portmeirion, Wales was what drew the onlookers in, but it was the edible kraken that ...
Billboard Trailers Turned into Tiny Parasite Apartments
Advertising is so ubiquitous that billboards aren’t even restricted to fixed positions anymore; they’re often found moving from one spot to another ...
Useful Billboards? Advertisements Extend Into Urban Space
Most billboards simply show words and pictures, but this series of urban advertisements offers passers-by a helping hand with some of life's little moments.
Hidden Depths: Architectural Illusion Unfolds Underground
Facade or fantasm, this series of images presents an alluring picture of the history that lies beneath aged and famous buildings.
Hidden Hotline: Only Kids Can See this Lenticular Message
Children already at risk may also risk further abuse if they are seen to be seeking help, hence this twist on lenticular printing that turns secrets sideways.
Hybrid Library: QR Codes Access eBooks in Subway Station
You can snag a volume from their floor-to-ceiling, wall-to-wall collection of ebook samples with the click of a button (in epub, pdf or even audiobook format).
No Wi-Fi Zones: Taking a Break from Constant Connection
A marketing campaign by Kit Kat encourages you to take a break from your devices with a 'No WiFi Zone', which blocks all wifi signals in a 5 mile radius.
Face Books: 4 Written Portraits form 3D Autobiographies
Move over, Facebook. Here is a novel hybrid celebration of the written word, printed page, physical sculpture and possibilities of cutting-edge technologies.