Guerrilla marketing has become all the rage these days but it is nothing new - it is simply a twist on delivering a message, communicating a concept and selling something in a way that engages an audience. The best part about good guerrilla advertisements and clever guerrilla marketing campaigns is that people know that there is a commercial interest but still approve of the installation or innovation - even despite its corporate nature.
Cash-strapped municipalities are doing anything and everything they can to lighten the load on their budgets. This means monetizing everything possible, including public transportation.
Most bus stops are... less than stellar. Unfortunately, the only way most bus stops generate excitement is through advertiser-driven guerilla marketing.
Obliterating messages of commercialism, artists take over these huge ad spaces and fill them with nature scenes, paintings, text or subverted messages.
Bridging the often-strange gap between analog and digital communication, the Curiosity Project brought a bit of whimsy to the streets of New York.
The Occupy Wall Street movement has inspired a vast collection of art and design including posters, projections, sculpture, puppets and scenes made with LEGOs.
Guerilla marketing catches one by surprise, and instantly generates a ripple effect through the most coveted advertising holy grail: word of mouth.
More than 200 innovative and inspired ads that are guaranteed to get attention. These traditional and guerrilla advertisements are sure to be remembered.
Supermarket shelf stockers have few opportunities to express their creativity but when they do, look out... and when curious shoppers get too close, LOOK OUT!
The old fashioned billboard is plastered with text and ugly graphics, but there are pioneers who are pushing the limits of a once conservative business.
Some ads grab our attention because they're clever and unusual. Others do it with bizarre, stomach-turning imagery. Which ones are actually effective?
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