Guerrilla marketing has become all the rage these days but it is nothing new - it is simply a twist on delivering a message, communicating a concept and selling something in a way that engages an audience. The best part about good guerrilla advertisements and clever guerrilla marketing campaigns is that people know that there is a commercial interest but still approve of the installation or innovation - even despite its corporate nature.
Some are offensive or disturbing while others will make you laugh, but one thing these guerrilla marketing posters have in common is their effectiveness.
Sometimes they are thought-provoking but many times they are merely funny - here are some signs you may see on the side of the road - and that might be side-splitting.
These 15 awesome guerrilla marketing campaigns build on the history of guerrilla marketing to illustrate where, why, and how the media markets their message in unexpected ways.
Will the already-faint lines between the two one day become completely transparent?
Even if you don't own a business or work for a nonprofit agency, you can use the principles popularized by J.C. Levinson to land a job...
The details of what goes on in there are tightly guarded, but we've got a key.
Picture this: the harried ad executive, sitting in his cushy leather chair, is panicked.
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