Currently browsing the archives for "Graffiti".
Guerrilla Art Versus Guerrilla Advertising: What’s the Difference?
Not too long ago, walking along a city sidewalk would yield plenty of unique experiences in guerrilla art. Tags left by taggers who climbed into precarious positions, impromptu murals on the sides of buildings, and bizarre urban art installations were all a part of city life that some people admired and others considered a scourge.
Advertisements were clearly delineated, different ...
Major Corporations Go For Guerrilla Marketing: Part Three in an Eight-Part WebUrbanist GMarketing Series
(Check out our complete Guide to Guerrilla Marketing.)
In part one of our series on guerrilla marketing, we took a look at how the movement began. In part two, we explored some of the earliest instances of guerrilla marketing. Now ...
7 Innovative Artists Who Create Art from Trash: Projected, Recycled and Other Amazing Art
(Check out our complete collection of 70 Works of Recycled Art and Design.)
The cliche is that "one man's trash is another man's treasure" but the author of that phrase probably never realized how strangely true it could turn out to be. In today's world of weird and ...
7 Creative Approaches to Building Big with Paper: Adaptive (Re)Uses of an Everyday Material
(Check out our complete collection of Extraordinary Art from Ordinary Objects.)
New and innovative products are being conceived and produced all the time, but what about new ideas for already-familiar materials? What would it take to get you to see a well-known building material in a new ...
5 Great Examples of Guerilla Marketing Gone Wrong: Olympic Belly-Flops to the Boston Bomb Scare
(Check out our complete collection of Subversive Marketing and Culture Jamming.)
Guerilla marketing is often a risky business, skirting the edge of ethical (or even legal) acceptability. Some guerilla marketers who have crossed the line have caused everything from Olympic belly-flops to city-wide bomb scares and have been punished with anything from modest jail time to millions of dollars in fines. All the same, some of these are probably (secretly) considered successes because subsequent media attention to the debacles probably raised more awareness than the guerilla campaigns alone ever could have. Some guerilla marketing is even done to support good causes though much of it is created to line the pockets of giant corporations. Know of other great examples of guerilla marketing gone wrong? Be sure to list them below!
