In the first part of our series on guerrilla marketing we examined how the movement got its start and why it is so effective. Before that, we took a look at some of the most creative guerrilla marketing campaigns the world has ever seen. ...
Everyone loves a story about the little guy who takes on the bigger, more heavily armed opponent and wins. When the little guy uses unconventional tactics and surprises the opponent, it's called guerrilla warfare. When some starry-eyed startup shocks the world with an underground marketing campaign that costs nothing but causes shockwaves for ...
So far, the guerrilla marketing efforts we've explored in parts 
In 
