Archived Articles: Guerilla Ads & Marketing | Page 2
Guerrilla marketing has become all the rage these days but it is nothing new - it is simply a twist on delivering a message, communicating a concept and selling something in a way that engages an audience. The best part about good guerrilla advertisements and clever guerrilla marketing campaigns is that people know that there is a commercial interest but still approve of the installation or innovation - even despite its corporate nature.
Public Camouflage: Make-Up Artist Makes Models Invisible
Illusion relies on expectation - we glance but only glimpse what is familiar and the rest blends neatly into the background of urban settings.
3D Sell-Outs? 13 Street Ads You Can Step Into
That kid who likes to draw in the sidewalk with chalk, might grow up into an artist who gets paid mad money to illustrate awesome 3D advertisements.
IKEA Culture: 20 Fanatical Fan Ads, Art & Design
Swedish retailer IKEA has not only inspired a legion of superfans who beg to sleep over and even get married there, but hilarious parodies as well.
Generate Cash and Conflict by Making Your Home a Billboard
A company called Brainiacs from Mars will pay your mortgage if you let them paint your house into the boldest, ugliest advertisement in your neighborhood.
Musical Coca-Cola Beatbox for the 2012 Olympics in London
The Coca-Cola Beatbox is an interactive pavilion designed for the 2012 Olympics in London that can be played like a musical instrument.
Pop Top Culture: 10 Giant Global Coca-Cola Cans
If things really go better with Coke and better means bigger, these 10 international giant Coca-Cola cans prove size really does matter!
It’s A Wrap! 23 Compelling Mobile Bus Ads
Cash-strapped municipalities are doing anything and everything they can to lighten the load on their budgets. This means monetizing everything possible, ...
The Bus Stops Here! 34 Bus Stop Guerilla Marketing Hacks
Most bus stops are... less than stellar. Unfortunately, the only way most bus stops generate excitement is through advertiser-driven guerilla marketing.
Art, Not Ads: 13 Creative Billboard Takeovers
Obliterating messages of commercialism, artists take over these huge ad spaces and fill them with nature scenes, paintings, text or subverted messages.
Curiouser & Cursor: Handmade QR Codes Pop Up in NYC
Bridging the often-strange gap between analog and digital communication, the Curiosity Project brought a bit of whimsy to the streets of New York.