WebUrbanist | Archived Articles on Guerilla Marketing & Ads

Guerrilla marketing has become all the rage these days but it is nothing new – it is simply a twist on delivering a message, communicating a concept and selling something in a way that engages an audience. The best part about good guerrilla advertisements and clever guerrilla marketing campaigns is that people know that there is a commercial interest but still approve of the installation or innovation – even despite its corporate nature.

Guerrilla Marketing Versus Viral Marketing

Picture this: the harried ad executive, sitting in his cushy leather chair, is panicked.

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Major Corporations Go For Guerrilla Marketing

Since guerrilla marketing has entered the mainstream, however, the term has been applied to just about any type of advertising that attracts attention in an unconventional manner.

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The Origins and Evolution of Guerrilla Marketing

If you'll indulge us, we'd like you to step into our time machine. It's 1987.

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The History of Guerrilla Marketing

When some starry-eyed startup shocks the world with an underground marketing campaign that costs nothing but causes shockwaves for months, it's called guerrilla marketing.

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5 Great Examples of Guerrilla Marketing Gone Wrong

Some guerrilla marketing is even done to support good causes though much of it is created to line the pockets of giant corporations.

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15 Ingenious Humanitarian Subvertisements

Here are just some of the growing number of subversive advertising campaigns that have been to raise global awareness.

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Urban Camping from Times Square to the Car Tent

Urban camping means different things to different people, from living without a vehicle or electricity and plumbing to squatting in unused properties and more.

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3D Graffiti Artists: Street Painting and Chalk Art

These street art images and biographies merely scratch the surface and begin to convey their amazing artistic talents though sample artworks and street chalk drawings.

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3 Types of Unusual Legal Urban Street Art

Here are some engaging types and works of visual and performance art that have prompted critical thought or stirred up controversy, all without getting the artist(s) in trouble.

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5 Ways to Take Control and Subvert Your Surroundings

Subvertisements are an excellent means of turning the commercial world around you upside down, make humorous or critical commentaries on consumer society, or even get rid of ads altogether.

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Guerrilla Marketing Meets Reverse Graffiti

This group has managed to turn a street art hobby into a guerilla marketing campaign strategy.

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Urban Street Art Installation Projects

Amazing but non-commercial forms of urban street art, from silly and creative projects to works both sublime and socially relevant.

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15 Creative Guerilla Marketing Campaigns

We've combed the web to find the best of the best urban guerilla marketing campaigns on the ground, in the streets and in the air.

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