So far, the guerrilla marketing efforts we've explored in parts one, two, three, and four have been all about the Benjamins. Companies small to massive have used guerrilla techniques to grab the attention of unsuspecting consumers. But believe it or not, ...





In
In the first part of our series on
Everyone loves a story about the little guy who takes on the bigger, more heavily armed opponent and wins. When the little guy uses unconventional tactics and surprises the opponent, it's called guerrilla warfare. When some starry-eyed startup shocks the world with an underground marketing campaign that costs nothing but causes shockwaves for ...
