(Check out our complete Guide to Guerrilla Marketing.)
Everyone loves a story about the little guy who takes on the bigger, more heavily armed opponent and wins. When the little guy uses unconventional tactics and surprises the opponent, it's called guerrilla warfare. When some starry-eyed startup shocks the world with an underground ...
Currently browsing the archives for "Guerilla Marketing".
The History of Guerrilla Marketing: Part One in an Eight-Part WebUrbanist GMarketing Series
(Check out our complete Guide to Guerrilla Marketing.)
Everyone loves a story about the little guy who takes on the bigger, more heavily armed opponent and wins. When the little guy uses unconventional tactics and surprises the opponent, it's called guerrilla warfare. When some starry-eyed startup shocks the world with an underground ...
5 Great Examples of Guerilla Marketing Gone Wrong: Olympic Belly-Flops to the Boston Bomb Scare
(Check out our complete collection of Subversive Marketing and Culture Jamming.)
Guerilla marketing is often a risky business, skirting the edge of ethical (or even legal) acceptability. Some guerilla marketers who have crossed the line have caused everything from Olympic belly-flops to city-wide bomb scares and have been punished with anything from modest jail time to millions of dollars in fines. All the same, some of these are probably (secretly) considered successes because subsequent media attention to the debacles probably raised more awareness than the guerilla campaigns alone ever could have. Some guerilla marketing is even done to support good causes though much of it is created to line the pockets of giant corporations. Know of other great examples of guerilla marketing gone wrong? Be sure to list them below!
15 Ingenious Humanitarian Subvertisements: Creative Advertisements that Advocate Global Causes
(Check out our complete collection of Subversive Marketing and Culture Jamming.)
Save perhaps lawyers, what is more ubiquitous in modern society than advertising? We are used to guerilla advertisements that promote a product or service for profit
or subvert the status quo but many organizations, individuals and guerilla artists have begun putting a unique spin on guerilla action by advocating for important local and global issues. Here are just some of the growing number of subversive advertising campaigns that have been to raise global awareness.
Shop, Drop and … What? 7 Creative and Surrealist Shopdropping Urban Art Projects
(Check out our complete collection of Subversive Marketing and Culture Jamming.)
[above: put this back in your next mass-mailed business reply envelope!]
If the comments on this article are any indicator, Shopdropping is controversial to say the least. Still, whether they amuse, inspire or disturb you, it is hard to argue with the sheer gumption and creativity behind these strange, subversive and interactive urban art projects.
3 Kinds of Culture Jamming: Commercial, Political and Social Signs of Our Times
(Check out our complete collection of Subversive Marketing and Culture Jamming.)
As you walk through a city, how often do you stop to think about the signs, symbols and advertisements that bombard your vision from every direction? There seems little doubt that we live in a society increasingly dominated by visual information. However, refection on life is a prerequisite for living, and the cultural, political and commercial symbols of our times are well worth rethinking on a regular basis.
