Subvertising is the strange art of using traditional marketing techniques to subvert the normal system of advertising, often with a twist applied to the subvertisement so that it makes one think more about commercial culture. These works of public and installation art reflect an anti-corporate attitude in many cases but these subvertisers more often than not are looking to make a deeper point and engender thoughtful reflection all around.
By now, we're all so used to seeing graffiti that we ignore it. But would you be able to ignore graffiti using a medium or a method you'd never seen before?
Add Comment »»In today's world of information overload and soul-killing McJobs, however, brand saturation is turning marketing mantras on their heads. From debranding to unbranding to back-door product placements, it's hard to know who's selling what - which is the whole point.
2 Comments »»Advertisers and artists take advantage of the captive audience in an elevator with these incredibly creative installations.
11 Comments »»The custom vinyl car wraps industry is relatively new and rapidly growing. It relies on wildly creative precision graphic design teams and skilled installers.
14 Comments »»Propaganda, presented graphically as posters, pamphlets and pictorial artwork, aims to influence the attitudes of people to serve the purposes of the propagandists. Here are 13 examples of propaganda showing it at its best, worst and purest.
9 Comments »»Beer has come a long way since breweries started experimenting with can packaging nearly 100 years ago. Over the years, collectors have enjoyed many styles.
29 Comments »»In today's sex-saturated society, advertisements promoting condoms, HIV awareness and safe sex have become mainstream.
3 Comments »»Sex saturation in the media introduced the need for public service announcements about safe sex and created a market for condom ads. It's sexy to be safe.
8 Comments »»A look at 12 great guerrilla marketing successes
16 Comments »»Gaming billboard ads splash news about upcoming game releases, and strive to use creative tactics to hook the attention of casual gamers and the obsessed alike.
4 Comments »»Ever since there have been movies, there have been bold and creative movie posters to draw viewers into the theaters.
7 Comments »»Wine labels that capture our attention are the most creative ones that feature beautiful artwork, sleek and elegant designs or the clever use of humor.
23 Comments »»Science fiction writers and visionary artists of the aborning Space Age applied their talents to picturing a grand future beyond the wild blue yonder.
8 Comments »»Sometimes they are thought-provoking but many times they are merely funny - here are some signs you may see on the side of the road - and that might be side-splitting.
23 Comments »»What is a dollar really worth these days? These artists explore the answer to this through beautiful works of cutout art, origami, and more, all made from money.
25 Comments »»