Subvertising is the strange art of using traditional marketing techniques to subvert the normal system of advertising, often with a twist applied to the subvertisement so that it makes one think more about commercial culture. These works of public and installation art reflect an anti-corporate attitude in many cases but these subvertisers more often than not are looking to make a deeper point and engender thoughtful reflection all around.
Advertising firms are always finding new ways to grab our attention. One Dutch company is using an environmentally-safe method to temporarily tag the sidewalks.
One Comment »»A faltering economy has forced businesses all over the world to shut down. So how do you keep the local economy alive and attract more businesses? You fake it.
One Comment »»Living in NYC is confusing enough, but trying to read through government guidelines is nearly impossible. These projects clarify, enlighten and even entertain.
Add Comment »»Ads in unexpected places, like escalators and stairs, can be utterly captivating when they take full advantage of the unusual medium.
One Comment »»Benches aren't always just for sitting - these 15 creative ads use them as an interactive platform to push consumerism, conservation, reading and more.
2 Comments »»Guerilla marketing is about using a small budget for big results. Here are guerilla marketing campaigns, 22 ads from bizarre to brilliant.
7 Comments »»Some advertisers think outside the box - literally - with billboards that step outside their own boundaries and interact with the world at large.
2 Comments »»In today's world of information overload and soul-killing McJobs, however, brand saturation is turning marketing mantras on their heads. From debranding to unbranding to back-door product placements, it's hard to know who's selling what - which is the whole point.
2 Comments »»Advertisers and artists take advantage of the captive audience in an elevator with these incredibly creative installations.
11 Comments »»The custom vinyl car wraps industry is relatively new and rapidly growing. It relies on wildly creative precision graphic design teams and skilled installers.
14 Comments »»Propaganda, presented graphically as posters, pamphlets and pictorial artwork, aims to influence the attitudes of people to serve the purposes of the propagandists. Here are 13 examples of propaganda showing it at its best, worst and purest.
9 Comments »»Beer has come a long way since breweries started experimenting with can packaging nearly 100 years ago. Over the years, collectors have enjoyed many styles.
30 Comments »»In today's sex-saturated society, advertisements promoting condoms, HIV awareness and safe sex have become mainstream.
3 Comments »»Sex saturation in the media introduced the need for public service announcements about safe sex and created a market for condom ads. It's sexy to be safe.
8 Comments »»A look at 12 great guerrilla marketing successes
20 Comments »»