Subvertising is the strange art of using traditional marketing techniques to subvert the normal system of advertising, often with a twist applied to the subvertisement so that it makes one think more about commercial culture. These works of public and installation art reflect an anti-corporate attitude in many cases but these subvertisers more often than not are looking to make a deeper point and engender thoughtful reflection all around.
Subvertisements are an excellent means of turning the commercial world around you upside down, make humorous or critical commentaries on consumer society, or even get rid of ads altogether.
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