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	<title>WebUrbanist  Beyond Beautification: Brazil Art Project Paints All the Things | Urbanist</title>
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        <title>Beyond Beautification: Brazil Art Project Paints All the Things</title>
        <link>https://weburbanist.com/2012/08/01/beyond-beautification-brazil-art-project-paints-all-the-things/</link>
		<comments>https://weburbanist.com/2012/08/01/beyond-beautification-brazil-art-project-paints-all-the-things/#comments</comments>
		<pubDate>Wed, 01 Aug 2012 17:00:18 +0000</pubDate>
		<dc:creator>Kurt Kohlstedt</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Street Art & Graffiti]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[artists]]></category>
		<category><![CDATA[beautification]]></category>
		<category><![CDATA[Brazil]]></category>
		<category><![CDATA[dutch]]></category>
		<category><![CDATA[intervention]]></category>
		<category><![CDATA[large]]></category>
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		<category><![CDATA[street]]></category>
		<category><![CDATA[urban]]></category>

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		<description><![CDATA[Brazil is no stranger to paint-based urban interventions, of  whichRio de Janeiro is frequently the focus, but the scope and scale of this project ...]]></description>
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    [ By <a href='http://weburbanist.com/WebUrbanist/?utm_source=Mozilla%2F5.0+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%3B+compatible%3B+ClaudeBot%2F1.0%3B+%2Bclaudebot%40anthropic.com%29&utm_medium=feed&utm_campaign=feed-main-2012-08-01-beyond-beautification-brazil-art-project-paints-all-the-things&utm_content=unknown&utm_term=feed-author'>WebUrbanist</a> in <a href="https://weburbanist.com/category/urban-art/" rel="category tag">Art</a> &amp; <a href="https://weburbanist.com/category/urban-art/street-art-graffiti/" rel="category tag">Street Art &amp; Graffiti</a>. ]

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<html><body><p><a href="#" data-featherlight="https://weburbanist.com/wp-content/uploads/2012/04/brazil-panoramic-rainbow-art.jpg"><img fetchpriority="high" decoding="async" class="first-image img-responsive" title="brazil panoramic rainbow art" alt="" src="https://weburbanist.com/wp-content/uploads/2012/04/brazil-panoramic-rainbow-art.jpg" width="468" height="390"></a></p>
<div id="urb-ads-toc-box" class="post-ads-toc-box urb-ads-toc" style="display:none;"></div><p>Brazil is no stranger to paint-based urban interventions, of &nbsp;whichRio de Janeiro is frequently the focus, but the scope and scale of this project in particular truly boggles the brain.<span id="more-35535"></span></p>
<p><iframe src="http://player.vimeo.com/video/33593328?title=0&amp;byline=0&amp;color=ffff00" height="263" width="468" frameborder="0"></iframe></p>
<p>The <strong>Favela Painting Project</strong> founded by Jeroen Koolhaas and Dre Urhahn of&nbsp;<a href="http://www.favelapainting.com/haas-hahn">Haas&amp;Hahn</a> (via <a href="http://www.designboom.com/weblog/cat/10/view/18136/favela-painting-by-haas-hahn.html">DesignBoom</a>) has turned an entire neighborhood into a dynamic spectrum of color, coating walls from ground to sky with a rainbow of bright paints.</p>
<p><a href="#" data-featherlight="https://weburbanist.com/wp-content/uploads/2012/04/brazil-building-spectrum-painted.jpg"><img decoding="async" title="brazil building spectrum painted" alt="" src="https://weburbanist.com/wp-content/uploads/2012/04/brazil-building-spectrum-painted.jpg" width="468" height="474"></a></p>
<p>The project <em>&ldquo;aims at turning public urban spaces in communities facing social difficulties into monumental works of art.&nbsp;the art of favela painting is not about cosmetically &lsquo;camouflaging&rsquo; an area, but rather rejuvenating deprived areas of a city&nbsp;and creating a positive social effect on the general district at hand. it is a means of imagination and rethinking,&nbsp;redesigning and rebranding a community at whole.&rdquo;</em></p>
<p><a href="#" data-featherlight="https://weburbanist.com/wp-content/uploads/2012/04/brazil-favela-street-painting.jpg"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-35541" title="brazil favela street painting" alt="" src="https://weburbanist.com/wp-content/uploads/2012/04/brazil-favela-street-painting.jpg" width="468" height="800"></a></p>
<p>About the artists: <em>&ldquo;Jeroen Koolhaas studied graphic design at the Design Academy in Eindhoven and has been working as a freelance audio-visual designer and illustrator for the New Yorker magazine since graduation.&nbsp;Dre Urhah has worked as a journalist, copywriter, and art-director and has set up successful companies specializing in different fields, from event management to television production.&rdquo;</em></p>
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