Two very similar designs with somewhat different audiences, Multiplo emphasizes their kit-of-parts approach as a means toward making convertible adult furniture, while Gogo Blocks are presented as a way for children to build their own play spaces, forts and mazes.

Sinclair Smith designed the Blocks as a student project, and, when he came across Multiplo, celebrated and encouraged HeyTeam‘s development of its parallel project.

But the blocks can work as furniture too, writes Smith: “Gogo blocks are a children’s play system of foam pillows for building and imagining, and are specifically scaled to form a twin mattress for sleepover guests.”

As to Multiplo: users are welcome to invent their own configurations and transformations, but core starting suggestions include couches, beds and a square lounge pit for seating groups. Also, the color palette is a bit more passable for older users (at least: young adults), being somewhat less colorful than that of its cousin, Gogo.