Imagine no more: now you can scan items right out of a physical catalog and watch them pop up in your own bedroom, kitchen, living or dining room at home, on-screen and in real-time before your eyes.

Watch as couches, sofas, chairs, beds, bookcases and more are picked off the page and planted in place, letting you see how that piece you like would really look context, automatically scaled to size on the spot from the digital source object.

IKEA notes that its European customers in particular have small spaces and need to know before they buy just how much room something will take up and where it will go – and its shoppers more broadly rarely know their home dimensions by heart.

From IKEA: “The 2014 IKEA catalogue gives you the ability to place virtual furniture in your own home with the help of augmented reality. Unlock the feature by scanning selected pages in the 2014 printed IKEA catalogue with the IKEA catalogue application (available for iOS and Android) or by browsing the pages in the digital 2014 IKEA catalogue on your smartphone or tablet. Then simply place the printed IKEA catalogue where you want to put the furniture in your room, choose a product from a selection of the IKEA range and see how it will look in your home!”

How it works: “Customers can put the physical Ikea Catalogue into their room in the space where they want to test a product. The Ikea Catalogue App picks up the catalogue and uses it to gauge the correct scale for products that will be shown on-screen. The product then appears on the customer’s mobile phone camera within the Ikea Catalogue App so it can be tested for colour and size. Customers can then test different products to find the right one for their home – finding the perfect fit.”