A site-specific installation in a New York City storefront, this twisting multi-colored tunnel was suspended in mid-air and held together with no less than 17,000 standard office bind clips.

Composed of over 4,000 panels of high-gloss photographic paper, CHROMAtex from SOFTlab (photos by Alan Tansey) was designed to suck passers by right in (proverbially not literally, fortunately for pedestrians).

Situated in the Lower East Side of Manhattan, this sculptural work was built from the outside in. As illustrated in the video above, it slowly took shape as it moved from the front of the empty shop toward the back, breaking out into various subsidiary tunnels along the way.

These twists in turn split and curve, morphing from circular tubes into square ports and providing other internal perspectives for those curious enough to enter the interior space in order to see more of the suspended sculpture.

SOFTlab itself is composed of “artists, believers, listeners, directors, geeks, architects, sketchers, dreamers, programmers” and above all: designers. It was created by Michael Szivos who has a degree from the “Graduate School of Architecture, Planning and Preservation at Columbia University. The studio has since been involved in the design and production of projects across almost every medium, from digitally fabricated large-scale sculpture, to interactive design, to immersive digital video installations. As the studio adjusted to a wide range of projects, we began to focus less on the medium and style and more on ideas [and] we are able to approach every project from a fresh perspective to create rich spatial, graphic, interactive and visual experiences.”