Shipping containers plastered in stark graphic branding are stacked in a Jenga-like configuration within a steel frame at the Hive-Inn, a concept hotel by OVA Studio. Individual units can easily be moved in and out for a constantly-changing design, with one-of-a-kind hotel suites traveling from one place to another.

Each container gets a unique interior design created by a brand, whether a luxury fashion house like Louis Vuitton, a tech company like Samsung or a celebrity like Lady Gaga. The advertiser’s branding is also painted on the exterior, creating an experience that immerses the occupants in the sponsor’s chosen visuals.

While some people aren’t crazy about feeling like ads are being force-fed to them, it’s not hard to imagine die-hard fans of companies like, say, Ferrari, jumping at the chance to stay in one of these rooms.

OVA envisions the containers being leased to individuals or companies who need temporary space, used not just as hotel rooms but also offices or retail stores. The containers plug into a grid system with a service core and slots for small terraces.