Aiming to revolutionize the most basic material units of construction, these building blocks snap together like LEGO bricks while leaving space for insulation and infrastructure inside and between them.

Designed by Kite Bricks, a startup company with lofty aspirations, these Smart Bricks offer “high thermal control, full passage of pipes, wires, cables and the like, finishes for both indoors and outdoors, extraordinary tensile strength, ease of construction, safety of materials, and total application throughout a structure—floors, ceilings, and walls.”

Among other ecological and cost advantages, a core idea is to reduce the difficulty of construction and the equipment and debris associated with the building process. The bricks can be stacked by hand and are self-supporting from the start – no scaffolding needed.

As for applications: “The brick is amenable for building houses, buildings, bridges and more.. The block is constructed of high-strength concrete with unique properties that allow for … large savings in electricity expenses associated with seasonal heating and cooling. The block allows for faster, cheaper, more precise, and stronger building than is available through traditional building methods.”

Whether this approach will replace bricks as we know them remains to be seen, but the next step will certainly involve full-scale prototypes, albeit hopefully ones more creative and attractive than the rough-and-ready examples shown in the video above.