Bloodswept Lands and Seas of Red is the appropriately dramatic name for this incredible installation of red ceramic poppies pouring from an upper window into the dry moat around the Tower of London. A striking visual representation of loss, the work will ultimately consist of 888,246 blooms, each representing a British or Colonial military fatality.

Seen from a distance, the installation could be perceived as either a profusion of vitality in the form of out-of-control flowers, or a macabre river of blood.

Commemorating the centennial of Britain’s involvement in World War I, the installation continues to evolve as members of the public show their support by purchasing individual poppies.

Proceeds from the sale of each poppy will be shared among six service charities, including several that support the mental health and physical needs of veterans in the UK.

The flowers are being placed one at a time by volunteers, the process not set to be complete until November 11th. Progress on the installation can be tracked using the #TowerPoppies hashtag on Twitter.