Offering more than a traditional storefront space or conventional shopping website could individually, this hybrid showroom allows shoppers to experiment with different combinations of furnishings and fixtures both physically and virtually.

Created by London studio Bureau de Change for Made.com, the space is designed with a series of screens as backdrops for various sets of staged furniture and fixtures, allowing accessory items to be projected alongside for shoppers to compare and evaluate in relation to physically-present pieces.

“The projections provide a true, adaptable representation of the products, at the right scale, in the right place. Without them, the room sets feel unfinished, so for us they were the missing link to achieving a flexibility you can normally only achieve online,” say the designers.

Again bridging the physical and digital, various displays have sample swatches that can be taken by would-be buyers but others also have tablets that will let people peruse related items or rearrange potential settings.

Like a gallery or work of installation art, the idea was to create something interactive that also made maximum use of limited and very expense London commercial real estate, drawing people in, serving a function but also engaging them beyond their past or expected shopping experiences.

“This is such a bustling street, with so many stores vying for your attention, we wanted to produce something unexpected – an idea that would set it apart from the traditional format of lots of products in a display. The space was designed on a tight budget and timeframe but [the designers] brought a lot of ingenuity and flair and turned an old rundown bookstore into a crisp, spacious and inviting design for our customers”