Open-Source Street Store Offers Free Clothes for Homeless
Donated boxes of right-sized clothing can be a boon for those who cannot afford another choice, but this clever approach empowers people in need to choose their own apparel. The Street ...
Category: Guerilla Ads & Marketing
Guerrilla marketing has become all the rage these days but it is nothing new – it is simply a twist on delivering a message, communicating a concept and selling something in a way that engages an audience. The best part about good guerrilla advertisements and clever guerrilla marketing campaigns is that people know that there is a commercial interest but still approve of the installation or innovation – even despite its corporate nature.
Smear Campaign: Guerrilla Artist Remixes Adverts with Acid
Mutating works of public advertising with corrosive acid, this cunning urban interventionist hijacks posters from bus stops and subway stations, then adds his own message into the ...
Real-Time Billboard: Sign Points at Actual Planes Flying By
The ability to track planes in mid-flight has produced many apps and websites for following jets through friendly skies, but this ad campaign applies this same data in a fun new way. The ...
Hello Good Buy: Black Friday Outside The Box
Black Friday, the busiest shopping day of the year, marks the unofficial start of the annual Christmas shopping season in a big, bad, bargain-hunting way! ...
Crazy Cakes: 30-Foot Tentacle Leads to Edible Kraken
The thirty-foot tentacle that appeared to have washed up on the beach in Portmeirion, Wales was what drew the onlookers in, but it was the edible kraken that kept them. Beach goers who gathered ...
Billboard Trailers Turned into Tiny Parasite Apartments
Advertising is so ubiquitous that billboards aren't even restricted to fixed positions anymore; they're often found moving from one spot to another on trailers, always in search of those ...
Useful Billboards? Advertisements Extend Into Urban Space
At its best, advertising is entertaining, even useful. At its worst, it is invasive, abrasive, and perhaps even offensive. IBM's new campaign from Ogilvy France skirts the line, featuring public ...
Hidden Depths: Architectural Illusion Unfolds Underground
Facade or fantasm, this series of images presents an alluring picture of the layers - perhaps even literal levels - of history that lies beneath aged and famous buildings. Blending ...
Hidden Hotline: Only Kids Can See this Lenticular Message
Children already at risk may also risk further abuse if they are seen to be seeking help, hence this twist on lenticular printing - a message that reads one way to tall adults, and another to ...
Hybrid Library: QR Codes Access eBooks in Subway Station
Forgot to grab something to read on the train? If you happen to be in Bucharest, you can snag a volume from their floor-to-ceiling, wall-to-wall collection of ebook samples with the click of a ...
