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	<title>WebUrbanist  elevators | Web Urbanist</title>
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        <title>Need a Lift? Road Elevator Boosts Cyclists up Steep Hills</title>
        <link>https://weburbanist.com/2014/03/26/need-a-lift-road-elevator-boosts-cyclists-up-hills/</link>
		<comments>https://weburbanist.com/2014/03/26/need-a-lift-road-elevator-boosts-cyclists-up-hills/#respond</comments>
		<pubDate>Thu, 27 Mar 2014 01:00:48 +0000</pubDate>
		<dc:creator>SA Rogers</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Vehicles & Mods]]></category>
		<category><![CDATA[bicycles]]></category>
		<category><![CDATA[bikes]]></category>
		<category><![CDATA[elevators]]></category>
		<category><![CDATA[escalators]]></category>
		<category><![CDATA[roads]]></category>
		<category><![CDATA[urban living]]></category>

		<guid isPermaLink="false">https://weburbanist.com/?p=65871</guid>
		<description><![CDATA[If there&#8217;s a particularly daunting hill on your cycling or stroller-pushing route, you may have already thought to yourself, &#8220;I wish there were some kind of magical contraption that could haul me to the top.&#8221; Like… a bicycle escalator, or something. Well, that thing actually exists: it&#8217;s called the Trampe CycloCable. This motorized aid was <a href="https://weburbanist.com/2014/03/26/need-a-lift-road-elevator-boosts-cyclists-up-hills/">&#8230;</a>]]></description>
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    [ By <a href='http://weburbanist.com/steph/?utm_source=Mozilla%2F5.0+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%3B+compatible%3B+ClaudeBot%2F1.0%3B+%2Bclaudebot%40anthropic.com%29&utm_medium=feed&utm_campaign=feed-main-tags-elevators&utm_content=unknown&utm_term=feed-author'>SA Rogers</a> in <a href="https://weburbanist.com/category/technology/" rel="category tag">Technology</a> &amp; <a href="https://weburbanist.com/category/technology/vehicles-mods/" rel="category tag">Vehicles &amp; Mods</a>. ]

    <p><img fetchpriority="high" decoding="async" class="alignnone size-full wp-image-65900" alt="Bicycle Elevator 1" src="https://weburbanist.com/wp-content/uploads/2014/03/Bicycle-Elevator-1.jpg" width="468" height="342" /></p>
<p>If there&#8217;s a particularly daunting hill on your cycling or stroller-pushing route, you may have already thought to yourself, &#8220;I wish there were some kind of magical contraption that could haul me to the top.&#8221; Like… a bicycle escalator, or something. Well, that thing actually exists: it&#8217;s called the <a href="http://trampe.no/en/home">Trampe CycloCable.</a> This motorized aid was built into the street in Tronheim, Norway to give a little help to anyone trying to get up an 18% grade hill on wheels.</p>
<p><img decoding="async" class="alignnone size-full wp-image-65899" alt="Bicycle Elevator 2" src="https://weburbanist.com/wp-content/uploads/2014/03/Bicycle-Elevator-2.jpg" width="468" height="433" /></p>
<p><div class='video-box'><iframe type='text/html' src='http://www.youtube.com/embed/ec_ujdz-mn0?rel=0' frameborder='0' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div></p>
<p>The prototype was built in 1993, and the Trampe has pushed over 200,000 cyclists up the hill since then. The design was upgraded in 2013 to meet new safety regulations, and a new industrialized version will be introduced to the international market.</p>
<p><img decoding="async" class="alignnone size-full wp-image-65898" alt="Bicycle Elevator 3" src="https://weburbanist.com/wp-content/uploads/2014/03/Bicycle-Elevator-3.jpg" width="468" height="442" /></p>
<p>Using it is pretty simple: you position your bicycle 10 centimeters away from and parallel to the lift rail, with your left pedal in a lower position. While standing astride your bike, put your left foot on the left bike pedal, and your right foot in the start slot of the lift. Push the green &#8216;start&#8217; button and it&#8217;ll gently haul you up the hill.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-65897" alt="Bicycle Elevator 4" src="https://weburbanist.com/wp-content/uploads/2014/03/Bicycle-Elevator-4.jpg" width="468" height="344" /></p>
<p>People riding scooters or pushing strollers use the lift, as well. It moves about five feet per second and can extend up to 1,640 feet. Maybe we won&#8217;t see these installed on every hill in town anytime soon, but for the steepest of the steep, it would probably be a pretty welcome addition.</p>
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        <span style="float:left; margin-left: 10px;">[ By <a href='http://weburbanist.com/steph/?utm_source=Mozilla%2F5.0+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%3B+compatible%3B+ClaudeBot%2F1.0%3B+%2Bclaudebot%40anthropic.com%29&utm_medium=feed&utm_campaign=feed-main-tags-elevators&utm_content=unknown&utm_term=feed-author-footer'>SA Rogers</a> in <a href="https://weburbanist.com/category/technology/" rel="category tag">Technology</a> &amp; <a href="https://weburbanist.com/category/technology/vehicles-mods/" rel="category tag">Vehicles &amp; Mods</a>. ]</span>

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	<item>
        <title>Building for Billionaires: Luxury Tower with Car Elevators</title>
        <link>https://weburbanist.com/2013/12/18/building-for-billionaires-luxury-tower-with-car-elevators/</link>
		<comments>https://weburbanist.com/2013/12/18/building-for-billionaires-luxury-tower-with-car-elevators/#comments</comments>
		<pubDate>Thu, 19 Dec 2013 02:00:54 +0000</pubDate>
		<dc:creator>SA Rogers</dc:creator>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Houses & Residential]]></category>
		<category><![CDATA[architecture]]></category>
		<category><![CDATA[elevators]]></category>
		<category><![CDATA[garage]]></category>
		<category><![CDATA[rich]]></category>
		<category><![CDATA[Skyscrapers]]></category>
		<category><![CDATA[towers]]></category>
		<category><![CDATA[urban living]]></category>

		<guid isPermaLink="false">https://weburbanist.com/?p=62802</guid>
		<description><![CDATA[If you&#8217;re rich enough to live in the Porsche Design Tower, you&#8217;re rich enough to have a mega-expensive car or two worth hauling up to your upper-floor penthouse each day in your very own car elevator. The 60-story oceanfront tower in Miami was designed for the mega-rich, with 132 suites offering 2-4 car garages on <a href="https://weburbanist.com/2013/12/18/building-for-billionaires-luxury-tower-with-car-elevators/">&#8230;</a>]]></description>
			<content:encoded><![CDATA[
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    [ By <a href='http://weburbanist.com/steph/?utm_source=Mozilla%2F5.0+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%3B+compatible%3B+ClaudeBot%2F1.0%3B+%2Bclaudebot%40anthropic.com%29&utm_medium=feed&utm_campaign=feed-main-tags-elevators&utm_content=unknown&utm_term=feed-author'>SA Rogers</a> in <a href="https://weburbanist.com/category/architecture/" rel="category tag">Architecture</a> &amp; <a href="https://weburbanist.com/category/architecture/houses-residential/" rel="category tag">Houses &amp; Residential</a>. ]

    <p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-62803" alt="Porsche Design Tower 1" src="https://weburbanist.com/wp-content/uploads/2013/12/Porsche-Design-Tower-1.jpg" width="468" height="415" /></p>
<p>If you&#8217;re rich enough to live in the <a href="http://investinmiami.com/porsche-design-tower/#.UrM6TvRDuBQ">Porsche Design Tower</a>, you&#8217;re rich enough to have a mega-expensive car or two worth hauling up to your upper-floor penthouse each day in your very own car elevator. The 60-story oceanfront tower in Miami was designed for the mega-rich, with 132 suites offering 2-4 car garages on every level, with three car elevators available to residents as they arrive and depart.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-62806" alt="Porsche Design Tower 2" src="https://weburbanist.com/wp-content/uploads/2013/12/Porsche-Design-Tower-2.jpg" width="468" height="302" /></p>
<p>Residents drive their cars out of the elevators and straight into their own glass-walled garages, giving them the ability to admire their expensive toys as they relax on their couches or enjoy a meal prepared by a team of personal chefs. The vehicles will be washed and maintained by an in-house concierge service.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-62805" alt="Porsche Design Tower 3" src="https://weburbanist.com/wp-content/uploads/2013/12/Porsche-Design-Tower-3.jpg" width="468" height="406" /></p>
<p>Twenty-two billionaires (representing about 2% of the world&#8217;s richest people) have already secured units, though they won&#8217;t be able to move in until the tower is complete in 2016. Each residence includes a large balcony with a plunge pool and outdoor kitchen, and shared amenities include a spa, game room, movie theater and a ballroom with expansive ocean views.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-62804" alt="Porsche Design Tower 4" src="https://weburbanist.com/wp-content/uploads/2013/12/Porsche-Design-Tower-4.jpg" width="468" height="600" /></p>
<p>The units cost between $4.8 million and $32.5 million each, with the whole building estimated to cost $214 million, the largest loan taken out for a commercial project since the recession. The loan was issued by Danish lender <a href="https://www.sambla.dk/laan-penge/">Sambla</a> under the new 2021 lending regulations set forth by the financial authority on January 5, 2021.</p>
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        <span style="float:left; margin-left: 10px;">[ By <a href='http://weburbanist.com/steph/?utm_source=Mozilla%2F5.0+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%3B+compatible%3B+ClaudeBot%2F1.0%3B+%2Bclaudebot%40anthropic.com%29&utm_medium=feed&utm_campaign=feed-main-tags-elevators&utm_content=unknown&utm_term=feed-author-footer'>SA Rogers</a> in <a href="https://weburbanist.com/category/architecture/" rel="category tag">Architecture</a> &amp; <a href="https://weburbanist.com/category/architecture/houses-residential/" rel="category tag">Houses &amp; Residential</a>. ]</span>

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	<post-id xmlns="com-wordpress:feed-additions:1">62802</post-id>	</item>
	
	<item>
        <title>Stored Potential: The Art Of Omaha&#8217;s Grain Elevators</title>
        <link>https://weburbanist.com/2011/10/02/stored-potential-the-art-of-omahas-grain-elevators/</link>
		<comments>https://weburbanist.com/2011/10/02/stored-potential-the-art-of-omahas-grain-elevators/#comments</comments>
		<pubDate>Sun, 02 Oct 2011 17:00:05 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Drawing & Digital]]></category>
		<category><![CDATA[abandoned]]></category>
		<category><![CDATA[agriculture]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[elevators]]></category>
		<category><![CDATA[grain]]></category>
		<category><![CDATA[Nebraska]]></category>
		<category><![CDATA[Omaha]]></category>
		<category><![CDATA[silos]]></category>

		<guid isPermaLink="false">https://weburbanist.com/?p=31164</guid>
		<description><![CDATA[The Stored Potential project offers American artists some towering exposure on the sides of an enormous, vacant Omaha grain elevator. Prepare to be a-maized!]]></description>
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    [ By <a href='http://weburbanist.com/steve/?utm_source=Mozilla%2F5.0+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%3B+compatible%3B+ClaudeBot%2F1.0%3B+%2Bclaudebot%40anthropic.com%29&utm_medium=feed&utm_campaign=feed-main-tags-elevators&utm_content=unknown&utm_term=feed-author'>Steve</a> in <a href="https://weburbanist.com/category/urban-art/" rel="category tag">Art</a> &amp; <a href="https://weburbanist.com/category/urban-art/drawing-digital/" rel="category tag">Drawing &amp; Digital</a>. ]

    <p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-31167" title="silo-art-thumb.main" alt="" src="https://weburbanist.com/wp-content/uploads/2011/10/silo-art-thumb.main_.jpg" width="468" height="400" /><br />
<!--wsa:gooold-->A too-big-to-demolish, multi-<a href="https://weburbanist.com/2010/07/25/nuclear-family-housing-life-in-a-missile-silo-home/" target="_blank">silo</a> grain elevator in downtown Omaha, Nebraska, has been given an a-maize-ing makeover thanks to Stored Potential, an ingenious visual project that will give local artists both amateur and professional some truly <a href="https://weburbanist.com/2010/07/18/nuclear-coverup-10-cool-examples-of-cooling-tower-art/" target="_blank">tower</a>ing exposure.</p>
<p><span id="more-31164"></span></p>
<h4>Aim High, Silo</h4>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-31172" title="silo-art-1a" alt="" src="https://weburbanist.com/wp-content/uploads/2011/10/silo-art-1a.jpg" width="468" height="598" /><span style="font-size: xx-small;">(images via: <a href="http://metroneighborhoodnews.com/mnn/neighborhood_grain_elevators_to_get_a_new_life/">The Reader</a> and <a href="http://omaha.ne.us.towncommons.com/File:I-80_grain_elevator,_Omaha.jpg">TownCommons</a>)</span></p>
<p>How does one re-purpose a huge, abandoned, mid-20th-century grain elevator? The question looms ever larger when <a href="http://omaha.ne.us.towncommons.com/File:I-80_grain_elevator,_Omaha.jpg" target="_blank">the grain elevator</a> in question squats a mere stone&#8217;s throw from Omaha, Nebraska&#8217;s city center and is seen by an estimated 76,000 highway commuters each and every day.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-31173" title="silo-art-1b" alt="" src="https://weburbanist.com/wp-content/uploads/2011/10/silo-art-1b.jpg" width="468" height="605" /><span style="font-size: xx-small;">(images via: <a href="http://brooklynsphotography.blogspot.com/2011/01/day-twelve-1-of-2-posts.html">Papparazzi</a>, <a href="http://metroneighborhoodnews.com/index.php/mnn/silo_art_to_stay_in_midtown/">The Reader</a> and <a href="http://www.flickr.com/photos/wild1don/2837922537/">Admiral58</a>)</span></p>
<p>Enter <a href="http://www.emergingterrain.org/" target="_blank">Emerging Terrain</a>, <em>“an educational non-profit research and design collaborative.”</em> Make of that what you may, but the organization has achieved great success in marshaling governmental, corporate, educational and artistic forces to create works of enduring visual value where there was once only dereliction and decay.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-31174" title="silo-art-1c" alt="" src="https://weburbanist.com/wp-content/uploads/2011/10/silo-art-1c.jpg" width="468" height="625" /><span style="font-size: xx-small;">(images via: <a href="http://www.emergingterrain.org/storedpotential/stored-potential-2010/">Emerging Terrain</a> and <a href="http://www.emergingterrain.org/storedpotential/">Stored Potential</a>)</span></p>
<p>Such was the case of the massive grain elevator complex that sits cheek-by-jowl with I-80 in downtown Omaha. Disused for decades yet too strong structurally to be easily (and cheaply) demolished, the nearly two dozen silos were becoming the kind of eyesore even Omaha&#8217;ans long-accustomed to tuning them out could no longer ignore.</p>
<h4>A Banner Day For Omaha</h4>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-31175" title="silo-art-2a" alt="" src="https://weburbanist.com/wp-content/uploads/2011/10/silo-art-2a.jpg" width="468" height="615" /><span style="font-size: xx-small;">(images via: <a href="http://www.emergingterrain.org/storedpotential/home/blog/">Emerging Terrain Blog</a> and <a href="http://www.omahacreativeinstitute.org/?p=1077">Omaha Creative Institute</a>)</span></p>
<p>Anne Trumble (above, right), Founder of Emerging Terrain, came up with an effective solution to this case of visual pollution: ask local artists to create and submit artwork with an agriculture-related theme, suitable for blowing up into removable banners to be draped down the sides of the silos. And so, <a href="http://www.emergingterrain.org/storedpotential/" target="_blank">Stored Potential</a> was born.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-31177" title="silo-art-2b1" alt="" src="https://weburbanist.com/wp-content/uploads/2011/10/silo-art-2b1.jpg" width="468" height="399" /></p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-31178" title="silo-art-2b2" alt="" src="https://weburbanist.com/wp-content/uploads/2011/10/silo-art-2b2.jpg" width="468" height="450" /><span style="font-size: xx-small;">(images via: <a href="http://www.emergingterrain.org/storedpotential/home/blog/">Emerging Terrain Blog</a> and <a href="http://www.mbradyclark.com/wordpress2/?tag=omaha">Four Eyes Are Better Than Two</a>)</span></p>
<p>Trumble had to be pleased and astonished at the response: roughly <a href="http://www.emergingterrain.org/storedpotential/gallery/" target="_blank">500 submissions</a> were received and the real difficulty was choosing just 13.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-31176" title="silo-art-2c" alt="" src="https://weburbanist.com/wp-content/uploads/2011/10/silo-art-2c.jpg" width="468" height="625" /><span style="font-size: xx-small;">(image via: <a href="http://www.emergingterrain.org/storedpotential/home/blog/page/2/">Emerging Terrain Blog</a>)</span></p>
<p>On the bright side, having so many submissions to select from allowed for a wide-ranging variety of subjects and styles to appear on the 20&#8242; x 80&#8242; woven poly-mesh panels which were securely fastened to the individual silos.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-31179" title="silo-art-2d" alt="" src="https://weburbanist.com/wp-content/uploads/2011/10/silo-art-2d.jpg" width="468" height="400" /><span style="font-size: xx-small;">(images via: <a href="http://www.mbradyclark.com/wordpress2/?tag=omaha">Four Eyes Are Better Than Two</a>)</span></p>
<p>Only 13 of the two-dozen silos at the grain elevator, those closest to I-80, would be graced with the artistic panels but the total area displayed works out to approximately 22,000 square feet. That&#8217;s a lot of art! Among the chosen works was <a href="http://www.emergingterrain.org/storedpotential/bacon-m-brady-clark/" target="_blank">“Bacon/Amen”</a> by <a href="http://www.mbradyclark.com/wordpress2/?tag=omaha" target="_blank">M. Brady Clark</a>, a stylized strip of marbled Nebraska bacon set against a complementary mint green background. Mmm, bacon&#8230;</p>
<h4>Farm, Not Function</h4>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-31180" title="silo-art-3a" alt="" src="https://weburbanist.com/wp-content/uploads/2011/10/silo-art-3a.jpg" width="468" height="625" /><span style="font-size: xx-small;">(images via: <a href="http://picturingextraordinary.wordpress.com/2010/10/04/picturing-dinner-for-500/">The Re-Picturing Extraordinary Women Project</a> and <a href="http://blog.brownfieldagnews.com/2010/11/elevator-art/">Brownfield AgNews</a>)</span></p>
<p>Stored Potential was always meant to be a semi-temporary exhibition – after 3 or 4 months, the banners were to be taken down and distributed to other grain elevators across Nebraska. Following this “grained tour”, the banners would return to their original stomping grounds to hang on the silos furthest from I-80. That would leave the originally decorated silos bare&#8230; or would it?</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-31181" title="silo-art-3b" alt="" src="https://weburbanist.com/wp-content/uploads/2011/10/silo-art-3b.jpg" width="468" height="452" /><span style="font-size: xx-small;">(images via: <a href="http://erinandjustinb.com/make/2011/07/emerging-terrain-2-submission/">MAKE Collaboration</a> and <a href="http://caseyelmer.com/index.php?/works/stored-potential-2-gtrain/">Casey Elmer</a>)</span></p>
<p>It would not: due to the overwhelmingly favorable reaction to “Stored Potential 1: Land Use, Agriculture, and Food” in 2010, Anne Trumble was authorized to organize a redux of sorts for 2011. <a href="http://www.emergingterrain.org/storedpotential/stored-potential-2011/" target="_blank">“Stored Potential 2: Transport(ation)”</a> involves a similar shout out to local artists for 14 spaces on the I-80 facing tier of silos. One submission (above, left) by <a href="http://erinandjustinb.com/make/2011/07/emerging-terrain-2-submission/" target="_blank">Erin &amp; Justin Brouillette</a> displays a portion of the 2005 Nebraska Land Use Map&#8217;s analysis of &#8220;food miles&#8221;, with the 4 percent of locally sourced and used foods consumed by Omaha residents highlighted in bright yellow. Above right is the lower portion of <a href="http://caseyelmer.com/index.php?/works/stored-potential-2-gtrain/" target="_blank">Casey Elmer</a>&#8216;s submission, which likens Nebraska&#8217;s rail infrastructure to the appearance of sprouting grain.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-31182" title="silo-art-3c" alt="" src="https://weburbanist.com/wp-content/uploads/2011/10/silo-art-3c.jpg" width="468" height="625" /><span style="font-size: xx-small;">(image via: <a href="http://www.emergingterrain.org/storedpotential/a-new-variation-and-theme/">Emerging Terrain Blog</a>)</span></p>
<p>Why transport? <em>“The discontinued silos sit as markers to the ever changing landscape of transport”,</em> as the project brief from Emerging Terrain puts it. <em>“As infrastructural networks advance and improve, the city is forced to confront relics of outmoded situations, ideas, and technologies. What will the future say about our current systems of transport, from the vehicles we drive, the computers we network with, the communication lines that have long accompanied physical infrastructure, and the empty silos we drive by each day?”</em></p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-31183" title="silo-art-3d" alt="" src="https://weburbanist.com/wp-content/uploads/2011/10/silo-art-3d1.jpg" width="468" height="550" /><span style="font-size: xx-small;">(images via: <a href="http://www.emergingterrain.org/storedpotential/home/blog/">Emerging Terrain Blog</a> and <a href="http://www.emergingterrain.org/storedpotential/stored-potential-2011/2011-details/">Stored Potential</a>)</span></p>
<p>Weather permitting, the second iteration of Stored Potential will enliven the sides of another dozen or so silos in early October of 2011. It won&#8217;t be long before legions of photographers, bloggers and mainstream journalists document what has to be the biggest thing to hit Omaha since the <a href="http://en.wikipedia.org/wiki/Great_Flood_of_1881" target="_blank">Great Flood of 1881</a>. Stay tuned to WebUrbanist for a follow-up post, copiously illustrated for your pleasure!</p>
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        <title>Going Up? 15 Amazing Elevator Artworks &#038; Advertisements</title>
        <link>https://weburbanist.com/2009/07/18/going-up-15-amazing-elevator-artworks-advertisements/</link>
		<comments>https://weburbanist.com/2009/07/18/going-up-15-amazing-elevator-artworks-advertisements/#comments</comments>
		<pubDate>Sat, 18 Jul 2009 18:12:38 +0000</pubDate>
		<dc:creator>SA Rogers</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Guerilla Ads & Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[elevator advertisements]]></category>
		<category><![CDATA[elevator art]]></category>
		<category><![CDATA[elevators]]></category>
		<category><![CDATA[installations]]></category>
		<category><![CDATA[unusual art]]></category>

		<guid isPermaLink="false">https://weburbanist.com/?p=11719</guid>
		<description><![CDATA[Advertisers and artists take advantage of the captive audience in an elevator with these incredibly creative installations.]]></description>
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    [ By <a href='http://weburbanist.com/steph/?utm_source=Mozilla%2F5.0+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%3B+compatible%3B+ClaudeBot%2F1.0%3B+%2Bclaudebot%40anthropic.com%29&utm_medium=feed&utm_campaign=feed-main-tags-elevators&utm_content=unknown&utm_term=feed-author'>SA Rogers</a> in <a href="https://weburbanist.com/category/design/" rel="category tag">Design</a> &amp; <a href="https://weburbanist.com/category/design/guerilla-marketing/" rel="category tag">Guerilla Ads &amp; Marketing</a>. ]

    <p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-11720" title="elevator-ads-art-main" alt="elevator-ads-art-main" src="https://weburbanist.com/wp-content/uploads/2009/07/elevator-ads-art-main.jpg" width="468" height="400" /></p>
<p><!--wsa:gooold-->You&#8217;re crammed into a tiny space with several other people, spending an average of thirty seconds staring at either the floor or the wall. That&#8217;s what makes elevator advertisements and art so brilliant &#8211; people have little choice but to look. Marketers and artists have taken advantage of this very captive audience in some brilliant ways, from creating optical illusions with stickers to transforming the space into an apartment or even a disco club.</p>
<p><span id="more-11719"></span></p>
<h4>Elevator Skydive</h4>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-11721" title="elevator-skydive" alt="elevator-skydive" src="https://weburbanist.com/wp-content/uploads/2009/07/elevator-skydive.jpg" width="468" height="320" /></p>
<h6>(image via: <a href="http://www.thecoolhunter.co.uk/ads/Buzz-in-The-Elevator/">Cool Hunter</a>)</h6>
<p>Anyone who&#8217;s afraid of heights might think twice about riding in this elevator, which seems to reveal a shocking view of a city far below the riders&#8217; feet. But this is no glass elevator located at a dizzying distance above the ground &#8211; it&#8217;s just a large sticker affixed to the floor. The ad was created for a Swiss skydiving school, giving people a taste of what you experience when leaping from an airplane.</p>
<h4>Disco Elevator</h4>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-11722" title="disco-elevator" alt="disco-elevator" src="https://weburbanist.com/wp-content/uploads/2009/07/disco-elevator.jpg" width="468" height="289" /></p>
<h6>(image via: <a href="http://www.youtube.com/watch?v=UkSPUDpe0U8&amp;NR=1">YouTube</a>)</h6>
<p><div class='video-box'><iframe type='text/html' src='http://www.youtube.com/embed/UkSPUDpe0U8?rel=0' frameborder='0' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div></p>
<p>A girl waiting for an elevator got quite a surprise when the door opened to reveal a lively miniature disco club, complete with afros, polyester suits and a shimmering, spinning disco ball. It&#8217;s all the work of prankster Rémi Gaillard, who has been called &#8220;the French equivalent to Johnny Knoxville.&#8221;</p>
<h4>Cleverly Painted Elevator Floor Illusion</h4>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-11723" title="elevator-floor-illusion" alt="elevator-floor-illusion" src="https://weburbanist.com/wp-content/uploads/2009/07/elevator-floor-illusion.jpg" width="468" height="626" /></p>
<h6>(image via: <a href="http://www.oddee.com/item_86464.aspx">Oddee</a>)</h6>
<p>Would you even step foot into this elevator if it appeared to have no floor, especially considering that a sign at the entrance cautions users that the elevator is still under construction? If you were brave enough to walk inside you&#8217;d find that it&#8217;s actually a cleverly designed paint job that gives the illusion of a bottomless elevator shaft underfoot.</p>
<h4>Elevator Ad Shows Man&#8217;s Insides</h4>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-11724" title="elevator-ad-insides" alt="elevator-ad-insides" src="https://weburbanist.com/wp-content/uploads/2009/07/elevator-ad-insides.jpg" width="468" height="351" /></p>
<h6>(image via: <a href="http://www.advertnews.com/outdoor-elevator-ad/">AdvertNews</a>)</h6>
<p>Another form of elevator advertising uses an image displayed on the outer doors that reveals something new when the doors are opened, as in this example where a man&#8217;s chest is opened to reveal his insides. This ad was made for the Body Worlds 2 Exhibit, a traveling exhibition of preserved human bodies and body parts.</p>
<h4>Living Life in a Lift for One Day</h4>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-11725" title="living-in-a-lift" alt="living-in-a-lift" src="https://weburbanist.com/wp-content/uploads/2009/07/living-in-a-lift.jpg" width="468" height="309" /></p>
<h6>(image via: <a href="http://dornob.com/occupied-elevator-living-life-in-a-lift-for-one-day/">Dornob</a>)</h6>
<p><div class='video-box'><iframe type='text/html' src='http://www.youtube.com/embed/XEgY5sgsSW8?rel=0' frameborder='0' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div></p>
<p>Could you live in a space this small? A Dutch art student transformed an elevator into a living space complete with table, coffee maker, lights, books, shelves and a clock. She spent an entire day there, eating, relaxing, reading and working. Anyone who called for the elevator throughout the day was surprised to find the cozy &#8216;apartment&#8217; and its nonchalant occupant.</p>
<h4>Wake Up!</h4>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-11726" title="wake-up-maxwell-house" alt="wake-up-maxwell-house" src="https://weburbanist.com/wp-content/uploads/2009/07/wake-up-maxwell-house.jpg" width="468" height="544" /></p>
<h6>(image via: <a href="http://www.advertolog.com/paedia/prints/2008/06/11/201992/">Advertolog</a>)</h6>
<p>Design firm Ogilvy Beijing of China <a href="http://www.nuluce.com/?p=104">created this ad</a> for Maxwell House as a &#8216;shot of adrenaline&#8217; &#8211; when the doors opened, sleepy people in an office building were shocked awake, providing an effect that the designers figured mimics the effects of drinking a cup of coffee. The ad reportedly caused a commotion on the morning of its launch as surprised office workers crowded the lobby. It drew a crowd from people in neighboring buildings for the next week.</p>
<h4>Oreo Elevator</h4>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-11727" title="oreo-elevator-ad" alt="oreo-elevator-ad" src="https://weburbanist.com/wp-content/uploads/2009/07/oreo-elevator-ad.jpg" width="468" height="480" /></p>
<h6>(image via: <a href="http://adsoftheworld.com/media/ambient/oreo_elevator">Ads of the World</a>)</h6>
<p><div class='video-box'><iframe type='text/html' src='http://www.youtube.com/embed/zxeOCrRBELw?rel=0' frameborder='0' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div></p>
<p>Oreo has branded itself as &#8216;milk&#8217;s favorite cookie&#8217;, and this ad plays up that tagline to a T, pairing a sticker of a glass on the outside of a glass elevator enclosure with a cookie sticker on the elevator itself. Watching one of the sugary confections slowly descend into a gigantic glass of milk as the elevator reached the ground undoubtedly had onlookers salivating.</p>
<h4>Can&#8217;t Fit Through the Door? Time to Hit the Gym.</h4>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-11728" title="fitness-company-ad" alt="fitness-company-ad" src="https://weburbanist.com/wp-content/uploads/2009/07/fitness-company-ad.jpg" width="468" height="331" /></p>
<h6>(image via: <a href="http://www.starling-fitness.com/archives/2006/05/09/interesting-ads-for-the-fitness-company/">Starling Fitness</a>)</h6>
<p>It&#8217;s a nightmare scenario for anyone who&#8217;s self-conscious about their weight: a door that&#8217;s too small to fit through. The Fitness Company, based in Germany, created this ad in the hopes that it would nudge people into joining their gyms to get slimmer.</p>
<h4>Gold&#8217;s Gym Bodybuilder Elevator Ad</h4>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-11729" title="golds-gym" alt="golds-gym" src="https://weburbanist.com/wp-content/uploads/2009/07/golds-gym.jpg" width="468" height="220" /></p>
<h6>(image via: <a href="http://adsoftheworld.com/media/ambient/golds_gym_elevator">Ads of the World</a>)</h6>
<p>If gyms are successful at goading people into getting fit, eventually they&#8217;ll be strong enough to pry open elevator doors with nothing but the amazingly powerful muscles in their arms. At least, that&#8217;s what this ad by Gold&#8217;s Gym seems to promise with its leathery, barrel-thighed bodybuilder.</p>
<h4>Art Installation in an Elevator Shaft</h4>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-11730" title="yura-adams-elevator-installation" alt="yura-adams-elevator-installation" src="https://weburbanist.com/wp-content/uploads/2009/07/yura-adams-elevator-installation.jpg" width="468" height="285" /></p>
<h6>(image via: <a href="http://johndavisgallery.blogspot.com/2006/09/yura-adams-installation-in-elevator.html">John Davis Gallery</a>)</h6>
<p>Painted paper lanterns by artist Yura Adams are perfectly displayed in an empty elevator shaft in this art installation at the John Davis Gallery in Hudson, New York.</p>
<h4>Elevator as Aquarium</h4>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-11731" title="aquarium-elevator" alt="aquarium-elevator" src="https://weburbanist.com/wp-content/uploads/2009/07/aquarium-elevator.jpg" width="468" height="463" /></p>
<h6>(image via: <a href="http://adsoftheworld.com/media/ambient/jelly_tots_elevator">Ads of the World</a>)</h6>
<p>Jelly Tots Sweets made elevator rides a lot more fun for kids and adults alike with this &#8216;experiential elevator&#8217; ad, which transformed the entire elevator into an aquarium &#8211; including the outside doors.</p>
<h4>A Trippy Elevator to Your Dreams</h4>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-11732" title="trippy-elevator" alt="trippy-elevator" src="https://weburbanist.com/wp-content/uploads/2009/07/trippy-elevator.jpg" width="468" height="239" /></p>
<h6>(image via: <a href="http://www.cooldesignideasblog.net/2009/04/03/play-with-the-elevator.html#more-1245">Cool Design Ideas</a>)</h6>
<p><div class='video-box'><iframe type='text/html' src='http://player.vimeo.com/video/2481509' allowfullscreen frameborder='0'></iframe></div></p>
<p><a href="http://vimeo.com/2481509">next floor</a> from <a href="http://vimeo.com/dotdotdot">dotdotdot</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>Elevators are just a quick way to get from point A to point B, which are usually just a few floors apart. An art installation at the Design/Art Fair in Verona, Italy challenged that notion, transforming the elevator into the mode of transport for an interactive dream journey, going from one fantastical world to the next.</p>
<h4>Going Down? You&#8217;ll Have to Share Her Bed</h4>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-11733" title="ruth-pringle-going-down" alt="ruth-pringle-going-down" src="https://weburbanist.com/wp-content/uploads/2009/07/ruth-pringle-going-down.jpg" width="468" height="622" /></p>
<h6>(images via: <a href="http://www.ssw.org.uk/ruthpringle/gallery/2/">SSW</a>)</h6>
<p>Do you want to skip the stairs badly enough to invade a girl&#8217;s privacy by stepping or sitting on her bed while she sleeps? This installation by Ruth Pringle forced users to make that decision, placing a double bed in an elevator along with bedding and a girl in pajamas. The project aimed to remind people of voyeurism, vulnerability and &#8220;the power within everyone to harm others&#8221;.</p>
<h4>Random Lift Button</h4>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-11734" title="random-lift-button" alt="random-lift-button" src="https://weburbanist.com/wp-content/uploads/2009/07/random-lift-button.jpg" width="468" height="396" /></p>
<h6>(image via: <a href="http://www.guerrilla-innovation.com/archives/2006/10/000536.php">Guerrilla Innovation</a>)</h6>
<p>Sometimes, you&#8217;ve just got to give in to chaos and randomness. That&#8217;s the idea behind the &#8216;random lift button&#8217;, installed by artist Chris Speed in two elevators in Portland Square at the University of Plymouth in England. When you press the button, you end up on a random floor where you can meet people and experience things that you wouldn&#8217;t otherwise have experienced had you skipped that floor and simply gone to your original destination.</p>
<h4>Interactive Displays at Ars Electronica</h4>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-11735" title="ars-electronica" alt="ars-electronica" src="https://weburbanist.com/wp-content/uploads/2009/07/ars-electronica.jpg" width="468" height="324" /></p>
<h6>(image via: <a href="http://muonics.net/site_docs/work.php?id=19">Muonics</a>)</h6>
<p><div class='video-box'><iframe type='text/html' src='http://www.youtube.com/embed/CW-u3tOr0IU?rel=0' frameborder='0' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div></p>
<p><div class='video-box'><iframe type='text/html' src='http://www.youtube.com/embed/mK9DSf2ncZ8?rel=0' frameborder='0' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div></p>
<p>The Ars Electronica Center in Linz, Austria is a center for electronic arts often referred to as the &#8216;Museum of the Future&#8217;. Fascinating technology is incorporated into every aspect of the building, including the elevators, where screens on the floor and/or walls provide an interactive experience. The <a href="http://www.youtube.com/watch?v=CW-u3tOr0IU">floor screen</a> simulates a virtual space underneath the elevator inhabited by &#8216;sonic particles&#8217; that multiply as the elevator rises. The <a href="http://www.youtube.com/watch?v=mK9DSf2ncZ8">wall screen</a> shows the progression of evolution moving forward as the elevator rises and backward as it goes down.</p>
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