In the asphalt-covered space that would normally be occupied by a single vehicle could be a bike rack, a dance floor, an outdoor cafe, a kiddie pool or a beautifully landscaped public park. Sometimes guerrilla and sometimes officially city-sanctioned, these 15 projects occupy urban parking spots for uses that are undoubtedly a lot more fun.

Bike Parking = Superior Efficiency

Ten bicycles can easily fit within a single parking spot, and many cities have started to take advantage of this fact with specially-sized bike racks. Buenos Aires installed a few car-shaped racks in parking spots throughout the city, an idea that caught the attention of Washington DC’s transit authority, and San Francisco’s 40th street parklet (seen top) was created by adjacent business Manifesto & Subrosa. They’re also occasionally unsanctioned, with citizens taking it upon themselves to occupy a spot with bikes for a day.

Car-Shaped Tents for Urban Camping

Designer Michael Rakowitz created a car-shaped tent made just for parking spaces, making it possible to camp in urban locations while (kind of) blending in. A similar tent used a car-shaped frame and a standard car cover for an even more convincing effect, offering affordable housing virtually anywhere in the city.

Sao Paulo’s Permanent Parklets

The city of Sao Paulo, Brazil has some of the world’s prettiest and most colorful parklets, which are parking spots transformed into mini public parks. While many parklets are temporary, this one is permanent, with the spot fully paved and heavy-duty urban furniture in a bright shade of red.

Noriega Street Parklet, San Francisco

Diagonal wooden benches with built-in greenery take up three parking spots in San Francisco in this design by Matarozzi Pelsinger Design + Build. The seating was designed around the awkward shape of the available space, and the rule that it had to be at least three feet away from adjacent parking spots. Says the firm, “The acute corners are embraced as areas for planting and “chaise lounge” seating, where tight plan geometry becomes an excuse to put your feet up.”

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Occupy Parking Spots 15 Projects Reclaiming The Streets

Guerilla marketing catches one by surprise, and instantly generates a ripple effect through the most coveted advertising holy grail: word of mouth. When cars, such a large part of our typical lives, are thrown into unique and wild advertising campaigns it’s difficult not to tell one’s friends.

(Images via core77, artculture, graphics, kosmograd)

Wireframes models are indispensable to car designers, enabling them to manipulate the shape of vehicles before they’re created. How cutting edge would a new car have to be to escape the confines of the computer before it’s even able to be produced? It’s possible a random side street holds the answer.

(Images via omgbestru4realz, paid4space, hastalacreative, mactalk, designboom, jetsetta)

Smartcars are not known for fulfilling the typical American car values: Power, Looks, and Size, but it’s hard not to be won over when they own their small size as their biggest asset. Creative advertising equate their economical qualities as similar to that of a bicycle, and their small size is accentuated by being showcased in oversized vending machines.

(Images via theinspirationroom, toxel)

Just try slipping this into the shopping cart without the wife seeing… It looks like someone managed to fit this full sized Alfa Romero into a typical shopping cart, though it definitely didn’t escape notice.

(Images via theinspirationroom, funniest-commercials)

When would someone least expect a car advertisement? When they’re moseying down the beach looking for shells to add to their collection. To add to the unexpectedness of such an encounter, these sand sculptures are sure to trigger the ecologically minded subconscious into relating these cars to nature.

(Images via businesspundit, guerillasushi, guerillapromos, guerrillasushi)

One of the few things worse for a car than getting a deep scratch, is getting an overzealous paint job. Throwing paint liberally onto a car is a great way to accentuate an advertisement that’s straining to exceed its boundaries, and an even better way to get tags wagging.

(Images via transportspecs, tomgooday, adsoftheworld)

The best guerilla ad campaigns are temporary, but thanks to the elephantine memory of the internet, the best campaigns live on. One can’t get much more temporary than cars carved to the last detail out of ice, casually parallel parked on a typical city street.

(Images via coloribus, gdpsu, francescomugnai, graphicdesignatl)

A billboard is most effective when it’s parked in front of one’s door. There’s a lot more room for creativity when an ad isn’t stuck in a rectangular shape hanging high above the road. One example of great (though inefficient) marketing, are the empty wheel well graphics that say “got insurance?” on the other side.

(Images via toxel, whatsalltheracquet, weedguru, paper-plane)

What’s more fun than crushing a car? Nothing. That’s why it’s one of the most effective and eye catching ways to advertise a product. These products may not be larger than life, but at least they’re larger than a car.

(Images via worldphotocollections, worldphotocollections, hotfunnynews, cartype)

Sometimes it’s hard to take the billboard out of an ad campaign, so why not spice it up with a life sized vehicle? Adding a little bit of flair isn’t conventional, especially when an ad campaign goes a little overboard.

(Images via dailyshite, adsoftheworld)

Guerilla campaigns don’t only involve cars when new cars are involved. A great message can be passed along and a little creativity doesn’t hurt.

(Images via norcalminis, restartithere)

Mobile guerilla advertising bring the show on the road, catching eyes and proving a point with every mile driven and every passenger’s attention caught. It’s little doubt guerilla campaigns are the best way to get people interested, though it’s doubtlessly too expensive to do on as large a scale as companies would like.