Public Camouflage: Make-Up Artist Makes Models Invisible
Article by Urbanist, filed under Guerilla Ads & Marketing in the Design category.

Illusion relies on expectation – we glance but only glimpse what is familiar and the rest blends neatly into the background, particularly as we go about our busy lives in a bustling urban center.

As nifty as these body-painted costumes by Carolyn Roper (via DailyMail) are, the reactions of passers by are the best part – a shocked bus rider or fruit-stand shopper caught in their moment of surprise by waiting photographers.

To complete the spectacle, every element is critical, from the lines of reflection on a vehicle to the details of fresh vegetables drawn on to carefully mimic tomatoes, beets, pumpkins and lettuce.

The stunts were a marketing move by Really TV for a CIA drama titled Covert Affairs – it is hard to say how well such guerrilla marketing campaigns translate to new viewers for television shows, but thanks to publishers picking up the story, well, surely a few of those spooked by these urban camouflaging antics will check out this show about spooks.

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