In a weird ongoing war over the blackest black and pinkest pink in the world, a new contender has hit the market — and unlike Vantablack, anyone can purchase some to make really dark artwork (great for black holes!).

Stuart Semple’s blackest salvo to date in this pigment war is Black 2.0, which can create mesmerizing effects in real life that also translate to images and videos. In them, painted objects appear flat, or like voids rather than solids.

According to its creators, “its the most pigmented, flattest, mattest, black acrylic paint in the world,” a claim backed up by a lot of black-coated objects juxtaposed with lighter and brighter surroundings.

This pigment “was created in close collaboration with color chemists, specialists from the cosmetics industry and architectural coatings experts. It’s foundation is Stuart’s ‘Super-Base’ which enables this paint to hold more pigment than any other whilst drying to an anti-reflective, super flat finish.”

An implicit stab at the Vantablack exclusivity arrangement: “It has been developed in close collaboration with thousands of artists from all over the world. Their amazing insight, support and inspiration has formed this unique super-black paint for the benefit of all artists.”

Semple admits it’s not truly the blackest paint when compared to Vantablack, clarifying that it is just the blackest acrylic and blackest paint available to all artists, not just one who secured exclusive rights — note: this black is available to everyone but that artist (via MyModernMet).