Shoppers at Galeries Lafayette Paris Haussmann can climb to new heights within the building’s domed atrium, bouncing around on a suspended rainbow net and gazing up at the stained glass cupola. Set nearly 40 feet above the ground, the the playful neon net is part of an installation called “Funorama” celebrating the return of summer.
Featuring walkways that stretch out to adjacent balconies, the net invites shoppers to cut loose and have a good time, bringing an air of excitement to the department store flagship.
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Pariisissa Lafayettella oli kevään kampanja teemalla Funorama jonka kärki kaupallisuuden sijaan tuntui olevan somenäkyvyydessä ja elämyksissä. Valopihassa oli suuri pomppu-/löhöilytaso ja ylempänä lasisilta, josta oli hieno näkymä kupolin yksityiskohtiin. #funorama #funarea #underthedome #galerialafayette
Playing on nostalgia, “Funorama” also features a variety of “fun zones” including vintage arcade games and other retro-themed attractions. The net, however, is unquestionably the star of the program. Those brave enough to venture out onto its surface get to enjoy a whole new way to see the art Nouveau-style department store, which opened in 1912. Located in the 9th arrondissement of Paris, near Opera Garnier, the 753,000-square-foot store features panoramic views of the city.
Entrance to the bouncy net attraction is free, and it will remain in place through June 9th, 2019.
Photos by Benoit Florençon