Taking Names: Famous Logos Without Their Brand Names

coke logo

All around the world, people are inundated daily with advertisements hawking everything from soda to furniture to vacations. We’re so used to seeing the ads and logos almost everywhere that we can identify the logos without even seeing them in context. That is the message that artist Dorothy sends with her series “You Took My Name.”

kodak logo

mastercard logo

In the series, the artist removes the company names from well-known logos. It challenges viewers to recognize and identify the brands even when the company names are missing.

burger king logo

heineken logo

Another goal of the series is to change our perspective on logo art. These symbols are the result of hours of work and research, and they can be seen as works of art in their own right.