Huge Color-Coded ‘LEGO House’ Designed by BIG Now Open in Denmark

Designed by architects from BIG, the new LEGO House is itself huge: a 130,000-square-foot ‘experience center’ welcoming people of all ages to play with and appreciate this ubiquitous toy.

“It has been a dream for me for many years to create a place that will give our visitors the ultimate LEGO experience,” said former president and CEO of LEGO, Kjeld Kirk Kristiansen. A mesmerizing set of drone videos below show the building under construction and upon completion.

“With LEGO House, we celebrate creativity and the strength of learning through play. When they play, children learn the basic skills that they need, such as creativity, collaboration and problem-solving abilities.”

Located on the company’s main campus in Billund, Denmark, the building looks like it was made of 21 supersized blocks. Inside, differently colored zones denote different functions — red areas are for creative skills, blue for cognitive skills, green for social skills and yellow for emotional skills.

The venue includes paid attractions as well as experiences that are free and open to the public. Approximately 250,000 guests are expected annually, with around 2,500 visitors on peak days. Fans of their visit can take home something tangible from the experience as well:

The LEGO House opened its doors to the public in late September, coinciding with the release of a 744-piece kit of the building itself.