“Peeing on this ad may change your life,” reads the text at the top of a new IKEA advertisement in a women’s magazine. That text alone, devoid of context, might understandably make you question whether the Swedish retail giant has gone a little too far in the hope of grabbing the attention of a fickle … Continue reading Urine for a Surprise: IKEA Invites You to Pee on an Ad to Get a Discount
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