Guerrilla marketing has become all the rage these days but it is nothing new – it is simply a twist on delivering a message, communicating a concept and selling something in a way that engages an audience. The best part about good guerrilla advertisements and clever guerrilla marketing campaigns is that people know that there is a commercial interest but still approve of the installation or innovation – even despite its corporate nature.
Bouncing waste liquid back at the impolite and intoxicated bar crawlers who treat the streets as their bathroom, the St. Pauli district of Hamburg, Germany, has given fair warning about its ...
Perhaps 'roller coaster ride' isn't the most desirable term that a seller would want potential buyers using to describe the property they're showing, but in this case, it might not be such a bad ...
Anyone who has parked in a major metropolitan area has seen something like this: a vertical array of signs that provide a confusing (sometimes even self-contradictory) instructions about when you ...
The absurdity of single drivers taking up so much space on the road was vividly highlighted when a group of Latvian cyclists went for a ride wearing car-sized frames made of bamboo. In celebration ...
Furnishings become footholds, supports and resting spots as you scale the flipped-over floor of this fanciful apartment, opened to the public as a method to market a new IKEA store ...
Whereas London and Montreal have installed spikes on the sidewalks to keep homeless people from getting too comfortable, Vancouver offers a kind welcome with benches that transform into ...
Aimed at promoting the creative reuse of plastic bottles, Coca-Cola has launched a project to give away caps that convert discarded drink containers to fun and practical alternative ...
This billboard, reportedly spotted in a subway station in New York City, may not be the most tactful way to drum up business for a funeral home. But you have to admit, it's clever. Naturally, the ...
Taking over a single bus shelter on New Oxford Street, guerrilla advertisers threw everything they could think of at commuters, including (but not limited to) flying space aliens, underground ...
Billboard-sized paint jobs on buildings that have seen better days give passersby a glimpse of how much fresher and brighter the structure could look with a little care - the ideal advertisement ...
