Pop quiz: can you identify these iconic companies by their typefaces alone? Italian graphic designer Emanuele Abrate decided to run an experiment of sorts and trade names for fonts. In his ...
One of the most recognizable brand marks in the world -- the curled alligator on Lacoste shirts -- stepped out of the spotlight temporarily to make way for a series of endangered species, helping ...
Aside from outliers like Adidas, which acquired its logo for a few thousand dollars and two bottles of booze, big brands often spend millions (or more) on logo design, but how memorable are the ...
Our brains recognize brands before we even get to the text ... but what happens when that second of the process process yields the reverse of what we expect? In this series of experimental ...
Rough around the edges, we rarely notice the unique landscape that evolves from regular wear and tear on our bicycle tires - this illustration draws on that familiar-yet-foreign ...
If imitation is the sincerest form of flattery, then a host of eager entrepreneurs really, REALLY admire Apple Inc. and its visionary founder & CEO, the late Steve Jobs. Dodging Cupertino's ...
