Considering that the United Kingdom leads the European Union in food waste at over 15 million tons per year, spreading the concept of free community refrigerators could make a huge impact. Households in the UK toss out an average of 24 edible meals every month, and those figures are even worse in the United States, where about 40 percent of all food goes to waste. One project in London aims to prove just how powerful diverting that waste could be with ‘The People’s Fridge,’ where anyone can donate food or take what they need.

Located in Brixton, South London and open to the public, The People’s Fridge is run by a group of volunteers aiming to help tackle food poverty and cut food waste all at once. The crowdfunded project joins similar campaigns launched in Spain, Germany and India as well as other cities in the UK.

The folks running the project have a few simple rules to keep things fresh and manageable: offer prepared and cooked foods from certified businesses only as well as fruits, vegetables, bread and unopened packaged foods. Homemade foods, raw meat and seafood and opened milk are not allowed to prevent issues with spoilage and ensure that all ingredients are known.

Fruit, baby food, Coca-Cola, vegetables, almond milk. All available for free in @PeoplesFridge. Find us at the back of @PopBrixton. pic.twitter.com/gD6PZYzvTl

— The People's Fridge (@PeoplesFridge) February 13, 2017

So far, photos of the fridge on the project’s Twitter show the shelves brimming with fresh produce, beverages, sandwiches, cake and other treats. Employees at Pop Brixton, the venue where the fridge is located, clean and organize the contents daily.

Got spare food you won't get a chance to eat? Pop by and donate it to @PeoplesFridge Find us inside @PopBrixton by @HubBrixton pic.twitter.com/hp5u7XsdVQ

— The People's Fridge (@PeoplesFridge) February 13, 2017

“We want more people to be talking about cutting food waste!” says Olivia Haughton, a member of The People’s Fridge team. “In the process of saving food from the bin we provide a source of fresh food for anyone who needs it. The fridge works really simply. People with food to donate can bring it at any time during the day. All they have to do is fill in a quick register of what they’re donating and when, then anyone can come and help themselves. There is no policing of who benefits from the fridge, all we ask is that people don’t take food if they suffer from any food allergies and that they sign the food out of the fridge when they take it.”

Mark Landis is a US artist and actor of extraordinary ability, having spent decades faking various identities and committing a kind of faux philanthropy, having donated copied artworks he creates to churches and museums for decades.

Diagnosed schizophrenic and the subject of a new documentary film Art and Craft (preview below), Landis has not been convicted of any crime since his activities were uncovered over five years ago. Primarily, he is protected by the fact that he has never sold (only gifted) his faked paintings, drawings and watercolors.

Amazingly, it took over twenty years for anyone to work out his ruse – finally, someone noted that not only was a painting he attempted to give previously donated elsewhere, but it was even gifted under the same fake moniker.

The fakes are often painted from catalog photos or over a color-printed copy that he simply creates at a copying shop, takes home and starts working over. Meanwhile, under his real name, he has also sold original paintings for years.

No one can be entirely certain of what drives Landis, since honesty and transparency are not his strongest suits, but presumably he enjoys acting the role of a generous donor, tricking the people he dupes, and ultimately seeing his faked works on display in major museums around the United States.

He loves being a prolific philanthropist, real or otherwise, and claims to like his role as faux Jesuit priest as well. In the end, he notes, that it doesn’t really matter to the viewer whether the thing they are seeing is real – so what should they care if the work they see is not original?