Chapter 4: Guerrilla Marketing Versus Viral Marketing
Welcome to part four of our 8-part Guide to Guerrilla Marketing. Picture this: the harried ad executive, sitting in his cushy leather chair, is panicked. His bottle of antacid is empty, his ...
Tag: guerilla
Ecological Subversion: Guerilla Gardening in Public Spaces
Have you ever wondered why so much public space seems to go to waste? Even apparently 'natural' green areas are carefully cultivated, requiring time, energy and water. However, these only produce ...
