Look out – communists are infiltrating the country with nefarious plans to sterilize our men, steal our women and convert children! Dramatic and overwrought, anti-communist ads and propaganda from the Cold War era attempted to inspire loyalty to democracy and fear of the atomic bomb-wielding enemy – and at the same time, somehow soothe Americans’ concerns about the possibility of ‘total destruction.’ These 15 examples include ads for everything from telephone services to milk, as well as pamphlets, comic books and films.
After Total War Can Come Total Living
(image via: wikis.nyu.edu)
Would this poster make you feel any better about the possibility of total nuclear annihilation? The government distributed propaganda like this during the Cold War to soothe the fears of U.S. citizens after the military strategy of Mutual Assured Destruction (MAD) Doctrine was put into place, which proclaimed that if either the United States or the Soviet Union dropped a bomb, the other would drop one in retaliation, continuing until both countries were destroyed.
Sure I Want to Fight Communism – But How?
(image via: brynmawrcollections.org)
The average citizen couldn’t exactly go out and ‘fight communism’ in any real way, but they were given plenty of small ways to support the cause. The public was asked to donate “truth dollars” to support causes like Radio Free Europe, which aimed to “keep up the morale of the Communist-ruled peoples, and express the kinship of the free nations, with the captive peoples.”
If Russia Should Win
(image via: doninmass.com)
“If Russia and the Communists should win the next world war, many American men would be sterilized. In case the Communists should conquer, our women would be helpless beneath the boots of the Asiatic Russians.”
Take a Good Look
(image via: michigan civil defense)
“Take a good look,” urges this advertisement, alongside an image of an undressed woman protecting her modesty. But it’s not really the woman that the Federal Sign and Signal Corporation wants you to notice. They’re just using her to call your attention to their air raid warning signal. “Other matters may have taken your attention, but few if any can be more important.”
Is Your Washroom Breeding Bolsheviks?
(image via: the society pages)
This advertisement might seem like a joke, but it’s a real vintage Scot Tissue ad that first appeared in the 1930s. “Employees lose respect for a company that fails to provide decent facilities for their comfort,” it reads.