Previous efforts of Favela Painting transformed 34 buildings in Rio de Janeiro via huge rainbow-colored community mural, creating jobs and beautifying an area often feared by outsiders. This time they are raising funds on Kickstarter to head back to Brazil and paint an entire favela with over 100 hillside homes.
The results of work by Haas&Hahn to date have been multifaceted, including international recognition for dilapidated and under-served neighborhoods and positive attention to these as destination landmarks rather than faceless slums. Using a spectrum of colors, each building receives a distinctive and unique design, yet a sense of unification is achieved across an area at the same time.
This ongoing project has a series of parallel goals – it both empowers and employs locals, and provides an opportunity to shore up and plaster shanty-style structures to make them more energy efficient and safer. “Visual beautification, job creation and positive attention boost pride and self esteem and help bridge social gaps in a creative and artful manner. The projects create a voice for the inhabitants, influence public opinion and media, and can help to change perception and remove stigma.”