Curling up with a glass of wine with a story has never been easier thanks to Librottiglia, a project that wraps printed pages around bottles of Italian reds and whites.
Each wine is paired with a specifically selected literary short intended to match the characteristics of the vintage with an appropriate genre and narrative. Drinkers are encouraged to pour a glass then pour over the pages of a unique tale.
Designed by Reverse Innovation for the Matteo Correggia winery in Italy, each 375-ML bottle is good for two glasses and an absorbing literary adventure. The covers in each case double as both book titles as well as wine labels and descriptions.
A piece of twine wraps the book to each bottle while the words themselves are printed on a thick paper stock to round out the stylized packaging. Stories include The Frog in the Belly, I Love You Forget Me and others by journalists, humorists and mystery writers.
“Today we read books on computers, tablets and mobile phones,” note the creators. “Why not on a bottle of wine?” they ask. “After years of discussion about analogue vs. digital, we want to propose an alternative: oenological” (meaning: related to the cultivation and study of wine).
