Archived Articles: Guerilla Ads & Marketing

Guerrilla marketing has become all the rage these days but it is nothing new - it is simply a twist on delivering a message, communicating a concept and selling something in a way that engages an audience. The best part about good guerrilla advertisements and clever guerrilla marketing campaigns is that people know that there is a commercial interest but still approve of the installation or innovation - even despite its corporate nature.

Commuter Olympics: Indoor Running Tracks Link Japanese Airport

Combining a novel form of wayfinding with a nod to the upcoming 2020 Olympic Games in Tokyo, this new airport terminal trades moving walkways for a ...

Ghost Rider: Disappearing Audi Billboard Made of Water Vapor

It’s a wonder nobody crashed their real cars doing a double-take at a glowing Audi that seems like an apparition, appearing in a fog and then ...

Backsplash: Deflective “Peeback” Walls Fight Public Urination

Bouncing waste liquid back at the impolite and intoxicated bar crawlers who treat the streets as their bathroom, the St. Pauli district of Hamburg, Germany, ...

Residential Rollercoaster: Buyers Ride Through House for Sale

Perhaps ‘roller coaster ride’ isn’t the most desirable term that a seller would want potential buyers using to describe the property ...

Guerrilla Signage: Designer Fixes Street Parking Sign Stacks

Anyone who has parked in a major metropolitan area has seen something like this: a vertical array of signs that provide a confusing (sometimes even ...

City Cyclists Wear Car Skeletons to Show How Bikes Save Space

The absurdity of single drivers taking up so much space on the road was vividly highlighted when a group of Latvian cyclists went for a ride wearing car-sized ...

IKEA Flips Condo Sideways to Create Furniture Climbing Wall

Furnishings become footholds, supports and resting spots as you scale the flipped-over floor of this fanciful apartment, opened to the public as a method to ...

Bench to Bedroom: Urban Furniture Turned Homeless Shelters

Whereas London and Montreal have installed spikes on the sidewalks to keep homeless people from getting too comfortable, Vancouver offers a kind welcome with ...

16 Cap Redesigns Give 2nd Lives to 40,000 Used Cola Bottles

Aimed at promoting the creative reuse of plastic bottles, Coca-Cola has launched a project to give away caps that convert discarded drink containers to fun and ...

Bad Ads? Funeral Services Struggle with Sense of Humor

This billboard, reportedly spotted in a subway station in New York City, may not be the most tactful way to drum up business for a funeral home. But you have ...

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