Archived Articles: Guerilla Ads & Marketing

Guerrilla marketing has become all the rage these days but it is nothing new - it is simply a twist on delivering a message, communicating a concept and selling something in a way that engages an audience. The best part about good guerrilla advertisements and clever guerrilla marketing campaigns is that people know that there is a commercial interest but still approve of the installation or innovation - even despite its corporate nature.

Bench to Bedroom: Urban Furniture Turned Homeless Shelters

Whereas London and Montreal have installed spikes on the sidewalks to keep homeless people from getting too comfortable, Vancouver offers a kind welcome with ...

16 Cap Redesigns Give 2nd Lives to 40,000 Used Cola Bottles

Aimed at promoting the creative reuse of plastic bottles, Coca-Cola has launched a project to give away caps that convert discarded drink containers to fun and ...

Bad Ads? Funeral Services Struggle with Sense of Humor

This billboard, reportedly spotted in a subway station in New York City, may not be the most tactful way to drum up business for a funeral home. But you have ...

Unbelievable Advert: Augmented Reality Bus Shelter Window

Taking over a single bus shelter on New Oxford Street, guerrilla advertisers threw everything they could think of at commuters, including (but not limited to) ...

The Power of Paint: Mini Spruce-Ups Act as Advertisements

Billboard-sized paint jobs on buildings that have seen better days give passersby a glimpse of how much fresher and brighter the structure could look with a ...

Open-Source Street Store Offers Free Clothes for Homeless

Donated boxes of right-sized clothing can be a boon for those who cannot afford another choice, but this clever approach empowers people in need to choose ...

Smear Campaign: Guerrilla Artist Remixes Adverts with Acid

Mutating works of public advertising with corrosive acid, this cunning urban interventionist hijacks posters from bus stops and subway stations, then adds his ...

Page 1 | Page 2

Real-Time Billboard: Sign Points at Actual Planes Flying By

The ability to track planes in mid-flight has produced many apps and websites for following jets through friendly skies, but this ad campaign applies this same ...

Hello Good Buy: Black Friday Outside The Box

Black Friday, the busiest shopping day of the year, marks the unofficial start of the annual Christmas shopping season in a big, bad, bargain-hunting way!

Page 1 | Page 2 | Page 3

Crazy Cakes: 30-Foot Tentacle Leads to Edible Kraken

The thirty-foot tentacle that appeared to have washed up on the beach in Portmeirion, Wales was what drew the onlookers in, but it was the edible kraken that ...

Architecture Art Design Global Technology Archives Categories Galleries