Guerrilla marketing has become all the rage these days but it is nothing new – it is simply a twist on delivering a message, communicating a concept and selling something in a way that engages an audience. The best part about good guerrilla advertisements and clever guerrilla marketing campaigns is that people know that there is a commercial interest but still approve of the installation or innovation – even despite its corporate nature.
Swedish retailer IKEA has not only inspired a legion of superfans who beg to sleep over and even get married there, but hilarious parodies as well.
A company called Brainiacs from Mars will pay your mortgage if you let them paint your house into the boldest, ugliest advertisement in your neighborhood.
The Coca-Cola Beatbox is an interactive pavilion designed for the 2012 Olympics in London that can be played like a musical instrument.
If things really go better with Coke and better means bigger, these 10 international giant Coca-Cola cans prove size really does matter!
Cash-strapped municipalities are doing anything and everything they can to lighten the load on their budgets. This means monetizing everything possible, including public transportation.
Most bus stops are... less than stellar. Unfortunately, the only way most bus stops generate excitement is through advertiser-driven guerilla marketing.
Obliterating messages of commercialism, artists take over these huge ad spaces and fill them with nature scenes, paintings, text or subverted messages.
Bridging the often-strange gap between analog and digital communication, the Curiosity Project brought a bit of whimsy to the streets of New York.
The Occupy Wall Street movement has inspired a vast collection of art and design including posters, projections, sculpture, puppets and scenes made with LEGOs.
Guerilla marketing catches one by surprise, and instantly generates a ripple effect through the most coveted advertising holy grail: word of mouth.
