Archived Articles: Guerilla Ads & Marketing

Guerrilla marketing has become all the rage these days but it is nothing new - it is simply a twist on delivering a message, communicating a concept and selling something in a way that engages an audience. The best part about good guerrilla advertisements and clever guerrilla marketing campaigns is that people know that there is a commercial interest but still approve of the installation or innovation - even despite its corporate nature.

Mystery Oreo Vault in NYC Takes You on a Weird Tasty Trip

What’s behind the giant Oreo-shaped vault door mounted to a bright blue garage in midtown Manhattan? Curious passersby who decide to approach and find out ...

Brandalism: 600 Fake Ads Call Out Climate Conference Sponsors

In a massive coordinating guerrilla marketing campaign, 82 artists from 19 countries produced and installed 600 convincing false advertisements around Paris, ...

Fist-Bump This Crosswalk Signal to Get a Green Light

Pedestrians approaching a crosswalk button that has been modified with a silicone fist knew exactly what to do in order to get across the street. ...

For Shame! Anti-Littering Campaign Uses Sly DNA Collection

Litterbugs usually like to keep their polluting crimes a dirty little secret – but Hong Kong Cleanup wanted to show them that there is no way to hide ...

Commuter Olympics: Indoor Running Tracks Link Japanese Airport

Combining a novel form of wayfinding with a nod to the upcoming 2020 Olympic Games in Tokyo, this new airport terminal trades moving walkways for a ...

Ghost Rider: Disappearing Audi Billboard Made of Water Vapor

It’s a wonder nobody crashed their real cars doing a double-take at a glowing Audi that seems like an apparition, appearing in a fog and then ...

Backsplash: Deflective “Peeback” Walls Fight Public Urination

Bouncing waste liquid back at the impolite and intoxicated bar crawlers who treat the streets as their bathroom, the St. Pauli district of Hamburg, Germany, ...

Residential Rollercoaster: Buyers Ride Through House for Sale

Perhaps ‘roller coaster ride’ isn’t the most desirable term that a seller would want potential buyers using to describe the property ...

Guerrilla Signage: Designer Fixes Street Parking Sign Stacks

Anyone who has parked in a major metropolitan area has seen something like this: a vertical array of signs that provide a confusing (sometimes even ...

City Cyclists Wear Car Skeletons to Show How Bikes Save Space

The absurdity of single drivers taking up so much space on the road was vividly highlighted when a group of Latvian cyclists went for a ride wearing car-sized ...

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