Archived Articles: Guerilla Ads & Marketing

Guerrilla marketing has become all the rage these days but it is nothing new - it is simply a twist on delivering a message, communicating a concept and selling something in a way that engages an audience. The best part about good guerrilla advertisements and clever guerrilla marketing campaigns is that people know that there is a commercial interest but still approve of the installation or innovation - even despite its corporate nature.

Residential Rollercoaster: Buyers Ride Through House for Sale

Perhaps ‘roller coaster ride’ isn’t the most desirable term that a seller would want potential buyers using to describe the property ...

Guerrilla Signage: Designer Fixes Street Parking Sign Stacks

Anyone who has parked in a major metropolitan area has seen something like this: a vertical array of signs that provide a confusing (sometimes even ...

City Cyclists Wear Car Skeletons to Show How Bikes Save Space

The absurdity of single drivers taking up so much space on the road was vividly highlighted when a group of Latvian cyclists went for a ride wearing car-sized ...

IKEA Flips Condo Sideways to Create Furniture Climbing Wall

Furnishings become footholds, supports and resting spots as you scale the flipped-over floor of this fanciful apartment, opened to the public as a method to ...

Bench to Bedroom: Urban Furniture Turned Homeless Shelters

Whereas London and Montreal have installed spikes on the sidewalks to keep homeless people from getting too comfortable, Vancouver offers a kind welcome with ...

16 Cap Redesigns Give 2nd Lives to 40,000 Used Cola Bottles

Aimed at promoting the creative reuse of plastic bottles, Coca-Cola has launched a project to give away caps that convert discarded drink containers to fun and ...

Bad Ads? Funeral Services Struggle with Sense of Humor

This billboard, reportedly spotted in a subway station in New York City, may not be the most tactful way to drum up business for a funeral home. But you have ...

Unbelievable Advert: Augmented Reality Bus Shelter Window

Taking over a single bus shelter on New Oxford Street, guerrilla advertisers threw everything they could think of at commuters, including (but not limited to) ...

The Power of Paint: Mini Spruce-Ups Act as Advertisements

Billboard-sized paint jobs on buildings that have seen better days give passersby a glimpse of how much fresher and brighter the structure could look with a ...

Open-Source Street Store Offers Free Clothes for Homeless

Donated boxes of right-sized clothing can be a boon for those who cannot afford another choice, but this clever approach empowers people in need to choose ...

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