Archived Articles from Guerilla Ads & Marketing
Guerrilla marketing has become all the rage these days but it is nothing new - it is simply a twist on delivering a message, communicating a concept and selling something in a way that engages an audience. The best part about good guerrilla advertisements and clever guerrilla marketing campaigns is that people know that there is a commercial interest but still approve of the installation or innovation - even despite its corporate nature.
Hidden Depths: Architectural Illusion Unfolds Underground
Facade or fantasm, this series of images presents an alluring picture of the history that lies beneath aged and famous buildings.
Hidden Hotline: Only Kids Can See this Lenticular Message
Children already at risk may also risk further abuse if they are seen to be seeking help, hence this twist on lenticular printing that turns secrets sideways.
Hybrid Library: QR Codes Access eBooks in Subway Station
You can snag a volume from their floor-to-ceiling, wall-to-wall collection of ebook samples with the click of a button (in epub, pdf or even audiobook format).
No Wi-Fi Zones: Taking a Break from Constant Connection
A marketing campaign by Kit Kat encourages you to take a break from your devices with a 'No WiFi Zone', which blocks all wifi signals in a 5 mile radius.
Face Books: 4 Written Portraits form 3D Autobiographies
Move over, Facebook. Here is a novel hybrid celebration of the written word, printed page, physical sculpture and possibilities of cutting-edge technologies.
Public Camouflage: Make-Up Artist Makes Models Invisible
Illusion relies on expectation - we glance but only glimpse what is familiar and the rest blends neatly into the background of urban settings.
IKEA Culture: 20 Fanatical Fan Ads, Art & Design
Swedish retailer IKEA has not only inspired a legion of superfans who beg to sleep over and even get married there, but hilarious parodies as well.
Generate Cash and Conflict by Making Your Home a Billboard
A company called Brainiacs from Mars will pay your mortgage if you let them paint your house into the boldest, ugliest advertisement in your neighborhood.
Musical Coca-Cola Beatbox for the 2012 Olympics in London
The Coca-Cola Beatbox is an interactive pavilion designed for the 2012 Olympics in London that can be played like a musical instrument.
Pop Top Culture: 10 Giant Global Coca-Cola Cans
If things really go better with Coke and better means bigger, these 10 international giant Coca-Cola cans prove size really does matter!