Adaptive reuse used to be a tactic of necessity - people didn't have the time, energy or money to build something new so they made the best with what they had. Today it is a way to stand out, ...
[Andrew D. Blechman is the author of Leisureville: Adventures in America's Retirement Utopias (Grove Atlantic)] Imagine what America might look like if a sizable minority of its elders secede ...
Welcome to part six of our eight-part Guide to Guerrilla Marketing. In our journey through the captivating world of guerrilla marketing, we've seen some interesting sights. The birth of the ...
Why are we so interested in shipwrecks and other strange stories about underwater wonders of the world? The idea of ancient buried treasure, mysterious happenings, mystical pirate stories and ...
Welcome to part five of our eight-part Guide to Guerrilla Marketing. So far, the guerrilla marketing efforts we've explored in parts one, two, three, and four have been all about the Benjamins. ...
Has it really been that long? It is hard to believe how much the site has evolved in just one year. Many regular readers have likely noticed a number of significant recent changes to the site ...
Why waste money and add to the world's usable waste by buying art materials when there are so many strange and interesting objects out there to use for design projects instead? From small found ...
Ever hear that women are the fairer or weaker sex? While not every woman (and not every man for that matter) can lift over a hundred pounds many historical women have been as strong (or even far ...
Welcome to part four of our 8-part Guide to Guerrilla Marketing. Picture this: the harried ad executive, sitting in his cushy leather chair, is panicked. His bottle of antacid is empty, his ...
Featuring everything from argonauts to astronomy, theme hotels and themed hotel rooms have popped up all over the world in recent years in order to accommodate niche groups of travelers with a ...
