Guerrilla marketing has become all the rage these days but it is nothing new – it is simply a twist on delivering a message, communicating a concept and selling something in a way that engages an audience. The best part about good guerrilla advertisements and clever guerrilla marketing campaigns is that people know that there is a commercial interest but still approve of the installation or innovation – even despite its corporate nature.
In today's world of information overload and soul-killing McJobs, however, brand saturation is turning marketing mantras on their heads. From debranding to unbranding to back-door product placements, it's hard to know who's selling what - which is the whole point.
2 Comments »»Advertisers and artists take advantage of the captive audience in an elevator with these incredibly creative installations.
11 Comments »»Suitcases, briefcases, attache cases and the like serve one over-arching purpose: keeping what's inside secure and safe from prying eyes. So just what lurks within some of these sartorial plain brown wrappers? Here are 15 cases that carry more than undies and sundries.
7 Comments »»Well made, carefully crafted photoshopped images can be mind-boggling. Here is a selection of great and notorious photoshops guaranteed to provoke wonder, amusement and eyestrain.
6 Comments »»Continuing a perusal of hugely effective guerrilla marketing stunts
17 Comments »»A look at 12 great guerrilla marketing successes
16 Comments »»Some are offensive or disturbing while others will make you laugh, but one thing these guerrilla marketing posters have in common is their effectiveness.
30 Comments »»The number of cars keeps growing. Something's gotta give - as seen in these sometimes surprising and eminently enterprising parking solutions.
24 Comments »»The utilitarianism of zebra crossing designs hasn't not stopped people from creative experimentation in the form of quite literal pedestrian street art.
23 Comments »»These 15 awesome guerrilla marketing campaigns build on the history of guerrilla marketing to illustrate where, why, and how the media markets their message in unexpected ways.
8 Comments »»Will the already-faint lines between the two one day become completely transparent?
9 Comments »»Even if you don't own a business or work for a nonprofit agency, you can use the principles popularized by J.C. Levinson to land a job...
8 Comments »»The details of what goes on in there are tightly guarded, but we've got a key.
11 Comments »»